What is Zhi-Hu? (And why it matters to brands?)
Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu – a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.
Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu – a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.
在疫情出现前期,所有美妆护肤品牌停止了大量广告动作,全部关注 在慈善关怀角度。传播节点出现在2月10日。
10日,随着大批人员复工,以及观众对于疫情态度,从恐慌、愤怒、转向温和,各个大型品牌开始逐渐恢复数字传播,并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。
Ever heard of social shopping? Take a look at Little Red Book and you’ll understand. The innovative app helps over 100 million users to discover and review beauty and health products from over 8,000 verified brands including Chanel, Gucci and Dior.
One of the biggest social blogging sites – weibo is another platform for brands to interact, engage and produce content for their fans. Check out why this microblogging site is getting all the buzz from celebrities worldwide.
You’ve heard about the hype of WeChat but what makes over a million brands hop onto this social platform? WeChat is one of the most versatile social platforms in the world. From mobile payments to menu ordering, you name it they have it.