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It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.
Our experience with SARS indicates rebounding demands are likely to quickly stabilise the beauty market. Meanwhile, key beauty players remain confident amidst uncertainty with expected uptake in e-commerce. Customers are also showing strong urges to get back to their usual beauty routines.