Competitor Mapping in ANZ, China & Southeast Asian Markets
Competitor Mapping: How to Identify Your Competitive Landscape
Market Segmentation in ANZ, China & Southeast Asian Markets
What is market segmentation and why it’s important? Market Segmentation: How to Effectively Reach Your Target Audience.
What’s the ecommerce trend in South East Asia Markets?
E-commerce has seen significant growth in Southeast Asia in recent years. The region’s large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.
How does AIGC impact on Marketing Strategy?
AIGC stands for Artificial Intelligence in Global Communication. It refers to the use of artificial intelligence (AI) in the field of global communication, which includes marketing and advertising.
Cosmoprof Asia 2022 – Singapore
Cosmoprof Asia 2022 Singapore was a smashing success with over 15,000 people in attendance and more than 1,000+ exhibitors from 40 countries and regions!
Is WeChat Video Ads a Marketing Breakthrough?
On July 18, BMW China released the first “WeChat Video Page Feed Ads” on WeChat, and the advertising function of WeChat video accounts were officially launched.
Brand Catalyser is awarded as the winner for the Young Hero Awards – Best Marketing by ABF SmallBiz Week
Congratulations to our founder Christie Ding and the Brand Catalyser team that have been awarded as a winner for the Young Hero Awards under the category of BEST MARKETING in 2022 hosted by the Australian Business Forum (ABF)!
Facebook Community Groups – A Shortcut to Vietnam’s Gen Z’s Heart
As a “hyper-connected” generation, Gen Z considers community groups – Community Group as a “shelter” to freely share opinions, interests and humorous content in daily life. This is also a fertile ground for brands to bring marketing messages closer to this customer group.
New opportunity of small-medium ANZ brands to enter China’s Market with Tmall Global
In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand’s entry to the Chinese market.
Little Red Book Marketing Services in China & Southeast Asia
Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.
