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Christie Ding

4 Vietnamese e-commerce platforms

Marketplace is an exchange on an e-commerce platform, connecting sellers and buyers. This “online marketplace” business model appeared in 2013 in Vietnam with the launch of Lazada, marking a shift from the B2C (Business to Customer) model pursued by many businesses in the early stages of commerce. electromagnetic to C2C (Customer to Customer) model.
Let’s find out basic information about 4 prominent censored e-commerce platforms in Vietnam with BC, start with Shopee.

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