4 tips to take brand experience to the next level
Experiential engagement is worth it for future-focused brands
Brand Experience Planning
Co-founder Hazel Hu has been listed as a finalist of the 2021 Australia China Alumni Award for Entrepreneurship and Innovation
Hazel Hu is the co-founder of Brand Catalyser, an Australian cross-border advertising agency committed to breaking boundaries and bridging the gap between local brands and overseas markets. Hazel has helped over 100 Australian brands, homegrown and multinational groups develop and implement strategies that enabled them to launch and flourish in the Asian market.
BC x JobReady Virtual Work Experience Program
Brand Catalyser and JobReady jointly launched a virtual work experience program for cross-border brand marketing in March 2021. We Brand Catalyser provide high-quality marketing cases and cross-border marketing-related content, to help participants understand the process, pain points and corresponding solutions of cross-border marketing, help them to become experts in the field of cross-border brand marketing.
Indonesia Market 101
Indonesia is one of the most culturally diverse countries in the world and has the largest economy in Southeast Asia with a market size of almost 50%. Its’ internet economy is expected to surpass US$130 billion by 2025 as more people shift to the digital world as a result of the COVID-19 pandemic.
Three must ask questions for cross-border marketers – Chinese Market Edition
Chinese market is appealing to all business and brands. But, are you really ready to enter it?
Script Kill: The Chinese Marketing Trend You Can’t Ignore
Script Kill in China is very similar to the western Mystery games. Usually in a group of 4-6 people, players are immersed in a fictional story, trying to solve the mystery through interrogations and evidence searching.
5 Accelerating Trends in China Since COVID-19
As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise.
WeCom: WeChat CRM Solution
WeCom is a chatting app, and also a part of the WeChat ecosystem and there is a high level of interoperability between them.
What is Private Traffic?
Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.
How Shopping Habits are changed in response to COVID-19 in China?
There are 4 key shifts that are persisting even as the peak impact of the virus abates.
