What is Xiaohongshu (RED)?
Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into “Little …
China: Spring Festival is not only in Red
Introduction Bottega Veneta has launched their 2023 Spring Festival video “The way home (一路向家)”. By using similar ways of expression in their Chinese Valentine’s Day …
Luxury brands are becoming ever-competitive to gain younger customers
Introduction Louis Vuitton has an extensive collaboration with the 93-year-old Japanese fine artist Yayoi Kusama (草間彌生), in rolling out clothes, leather goods, accessories and …
Luxury brands are becoming ever-competitive to gain younger customers Read More »
SK-II and Great White Rabbit IP Collaboration for Chinese new year
Introduction SK-II and the Great White Rabbit have collaborated as the Year of the Rabbit in 2023 gets closer. The two brands are launching …
SK-II and Great White Rabbit IP Collaboration for Chinese new year Read More »
Competitor Mapping in ANZ, China & Southeast Asian Markets
Competitor Mapping: How to Identify Your Competitive Landscape
Market Segmentation in ANZ, China & Southeast Asian Markets
What is market segmentation and why it’s important? Market Segmentation: How to Effectively Reach Your Target Audience.
What’s the ecommerce trend in South East Asia Markets?
E-commerce has seen significant growth in Southeast Asia in recent years. The region’s large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.
How does AIGC impact on Marketing Strategy?
AIGC stands for Artificial Intelligence in Global Communication. It refers to the use of artificial intelligence (AI) in the field of global communication, which includes marketing and advertising.
Cosmoprof Asia 2022 – Singapore
Cosmoprof Asia 2022 Singapore was a smashing success with over 15,000 people in attendance and more than 1,000+ exhibitors from 40 countries and regions!
Is WeChat Video Ads a Marketing Breakthrough?
On July 18, BMW China released the first “WeChat Video Page Feed Ads” on WeChat, and the advertising function of WeChat video accounts were officially launched.
