Hazel Hu is the co-founder of Brand Catalyser, an Australian cross-border advertising agency committed to breaking boundaries and bridging the gap between local brands and overseas markets. Hazel has helped over 100 Australian brands, homegrown and multinational groups develop and implement strategies that enabled them to launch and flourish in the Asian market.
Brand Catalyser and JobReady jointly launched a virtual work experience program for cross-border brand marketing in March 2021. We Brand Catalyser provide high-quality marketing cases and cross-border marketing-related content, to help participants understand the process, pain points and corresponding solutions of cross-border marketing, help them to become experts in the field of cross-border brand marketing.
Indonesia is one of the most culturally diverse countries in the world and has the largest economy in Southeast Asia with a market size of almost 50%. Its’ internet economy is expected to surpass US$130 billion by 2025 as more people shift to the digital world as a result of the COVID-19 pandemic.
Chinese market is appealing to all business and brands. But, are you really ready to enter it?
Script Kill in China is very similar to the western Mystery games. Usually in a group of 4-6 people, players are immersed in a fictional story, trying to solve the mystery through interrogations and evidence searching.
As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise.
WeCom is a chatting app, and also a part of the WeChat ecosystem and there is a high level of interoperability between them.
Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.
There are 4 key shifts that are persisting even as the peak impact of the virus abates.
4 Methods of Celebrity Endorsement in China – TV Show Sponsorship, IP Collaboration, Product Seeding and Celebrity Endorsement
