© Brand Catalyser 2024
WELCOME TO OUR BOOTCAMP!
Are you keen to learn practical graphic design skills from experienced designers?
Are you excellent at writing but are not sure how to get a job with your passion?
Are you motivated to learn about campaign and brand strategies?
Are you curious about how data and analytics can be used to solve business problems?
A Chance to Learn Chinese & SEA Marketing
Here at Brand Catalyser, we want to give graduates and last semester’s students of all majors a chance to pursue a career in marketing, advertising, cross-border solutions. Just like how we founded Brand Catalyser, we want to establish a platform and environment for graduates and last semester’ students to showcase their talent and passions in working with brands to expand globally. We are offering a 10-week intensive bootcamp in 2023, from 09 January 2023 to 17 March 2023. Through this bootcamp, we will provide structured training for newcomers to advertising agencies, practical internship experience for your resume and full pitch experiences to test your skills.
About Us
Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market strategy and marketing plans & ongoing executions that enable brands to access the global consumer market. We provide integrated cross-border solutions and marketing communication strategies that adapt to the local market landscape and overcome language, cultural and behavioural barriers. Together with our FMCG cross-border and Property Media solutions on the immensely diverse digital marketing networks across APAC regions, we facilitate businesses from various verticals and scales to achieve their business goals.
Our Services
Cross-border & cross-cultural marketing consultancy
Go-to-market strategy planning and execution
Marketing campaign management & optimisation across paid social, search, affiliate, influencers, KOLs/KOCs, out-door media, etc.
Brand proposition development and market adaptation
Cross-border Ecommerce business advisory & solutions
Our clients are ANZ & Chinese brands and enterprises, comprising various fields such as beauty, real estate, health, fashion and food and beverage industries. These brands include but are not limited to Swisse, GO Healthy, Alibaba, Natio, Deakin University, Mirvac.
The Areas You’ll Learn
In the Bootcamp, you are free to choose from several different areas:
- Client Servicing & Management
- Creative & Design
- Social Media Planning & Management
- Campaign planning for FMCG Brands
- KOL & Influencers Management
- SEO & SEM
- Event Management
- Cross-border & Market Solutions
- Distribution & Sales Mapping
If there is something else you would like to learn or are interested in, let us know in your cover letter.
What You'll Get
About You:
- Undergraduates or postgraduate who are keen to learn more about the advertising industry
- Full professional proficiency in both oral and written for English.
- Preferred to have a second language in Chinese, Vietnamese, Thai, Filipino, Japanese, Korean.
- Majoring in advertising or communications is not a must, but demonstrate why you want to intern in this industry in your cover letter.
- Available to work on-site in Melbourne from at least 2 days a week.
Bootcamp Planning:
From Week 1 to Week 4
- All interns will have your own mentor.
- Your mentor will enhance your professional knowledge and industry skills on daily basis.
- Mentors will hold workshops each week on different interesting topics.
- All interns will finish a case study together.
- Only selected interns will process to our next stage.
From Week 5 to Week 8
- Interns can choose your own mentors.
- Mentors will continue hold workshops each week with deeper insights into markets and clients.
- Interns will be divided into two groups and work on a real campaign brief.
- Only selected interns will process to our next stage.
From Week 9 to Week 10
- Based on your performance in Week 1 to Week 8, our mentors will do a comprehensive assessment.
- All interns who pass the assessment will start their paid intern role.
Your Mentors
Christie Ding
9+ years experience in the Media and Communities Industry B&T 30Under30 Winner Rising Star of Uni Melb Alumni Award Lecturer & mentor at RMIT
Hazel Hu
9 years experience in Chinese marketing business including in advertising, media, performance, entertainment, MCN and e-Commerce Finalist of ACAA Entrepreneur and Innovation Award
More mentors to be added to match your skill set and help you the best.
To apply
Please send us a CV and a cover letter demonstrating “which areas you want to learn/experience/develop from us, and relative skills and achievements” to [email protected]. If you have a portfolio of past creative works or written reports, please feel free to attach it. We will only reply to those that are selected for the next round.
Deadline for application: 04/12/2022
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