WELCOME TO OUR BOOTCAMP!
A Chance to Learn Chinese Marketing
Here at Brand Catalyser, we want to give Chinese-speaking students of any majors a chance to use their skills and learn new ones through a local internship. Just like how we founded Brand Catalyser, we want to establish a platform for international students to showcase their talent in a foreign country and work with local brands. We are offering a 10-week intensive boot camp in summer 2020-21, from 23 Nov 2020 to 12 Feb 2021. Through this boot camp, we will provide structured training for newcomers to advertising agencies, practical internship experience for your resume and full pitch experiences to test your skills.
Brand Catalyser (BC) is an advertising agency based in Melbourne with offices in Adelaide, Shanghai and Nanchang. BC helps brands to build a better brand experience for Chinese customers through our knowledge and expertise of local markets with the aim to overcome language, cultural and behavioural barriers. Our founders noticed the glaring gap between Australian businesses and the Asian markets (especially China) and thus, BC was established.
We are a full service marketing agency specialising in cross-border and cross-cultural marketing consultancy, social media marketing, SEO & SEM, event management, KOL management, etc.
Our clients are ANZ & Chinese brands and enterprises, comprising various fields such as beauty, real estate, health, fashion and food and beverage industries. These brands include but are not limited to CherryHill Orchard, GO Healthy, Alibaba, Sukin, Natio, Deakin University, Secret Kitchen and Growland.
The Areas You’ll Learn
In the Bootcamp, you are free to choose from several different areas:
- Client pitching & strategy
- Content creation: copywriting
- Content creation: design
- Account management & Client liaison
- KOL management
- SEO & SEM
- Event management
If there is something else you would like to learn or are interested in, let us know in your cover letter.
What You'll Get
Who You Are:
- Full professional proficiency in both oral and written for Chinese and English.
- Undergraduates who are keen to learn more about the advertising industry
- Majoring in advertising or communications is not a must, but demonstrate why you want to intern in this industry in your cover letter.
- Available to work on-site (Melbourne city) from 23 Nov to 18 Dec at least 3 days a week. Available to do research and finish your campaign task from 5 Jan to 29 Jan with your team members and pitch on Friday 12 Feb.
8+ years experience in Communication Industry
B&T 30 Under 30 Entrepreneur of the Year and Rising Star of Uni Melb Alumni Award
8+ years experience in Chinese marketing industry. Experience spanning from Chinese markets advertising, media publishing, performance marketing e-Commerce and more.
Please send us a CV and a cover letter demonstrating “which areas you want to learn/experience/develop from us, and relative skills and achievements” to [email protected]. If you have a portfolio of past creative works or written reports, please feel free to attach it. We will only reply to those that are selected for the next round.