Market: Collaboration
Introduction Uniqlo is a Japanese clothing company known for its casual, everyday wear and its use of high-quality, basic materials. The collaboration between Uniqlo and …
Chinese Market 101
This category includes all basic channel introductions and blogs of Chinese market.
Market: From Local to Global
Introduction Lune Crossianterie is a bakery franchises in Melbourne that is very well known among locals for selling the “best croissant in the world” (by …
Culturally Confident Young Generation
Introduction POP-Mart launched Chinese New Year blind box series celebrating the year of the Rabbit! 16 designs plus a secret CHASE in the series. The …
What is Xiaohongshu (RED)?
Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into “Little …
China: Spring Festival is not only in Red
Introduction Bottega Veneta has launched their 2023 Spring Festival video “The way home (一路向家)”. By using similar ways of expression in their Chinese Valentine’s Day …
Luxury brands are becoming ever-competitive to gain younger customers
Introduction Louis Vuitton has an extensive collaboration with the 93-year-old Japanese fine artist Yayoi Kusama (草間彌生), in rolling out clothes, leather goods, accessories and …
Luxury brands are becoming ever-competitive to gain younger customers Read More »
SK-II and Great White Rabbit IP Collaboration for Chinese new year
Introduction SK-II and the Great White Rabbit have collaborated as the Year of the Rabbit in 2023 gets closer. The two brands are launching …
SK-II and Great White Rabbit IP Collaboration for Chinese new year Read More »
New opportunity of small-medium ANZ brands to enter China’s Market with Tmall Global
In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand’s entry to the Chinese market.
Little Red Book Marketing Services in China & Southeast Asia
Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.
Weibo Marketing Agency | Weibo Marketing Services in China & Southeast Asia
Sina Weibo is China’s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers’ favourites, due to the platform’s unique characteristics.
