WeCom is a chatting app, and also a part of the WeChat ecosystem and there is a high level of interoperability between them.

Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.

Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.

Douyin, also recognised as TikTok, is a video mobile application that is owned by Beijing ByteDance. The key difference is that Douyin is for mainland China while TikTok is for global use.

What is Chinese Valentine’s Day (Qixi)? The Qixi Festival is a Chinese festival is based on a romantic legend of two lovers. It has existed

Founded in 2009, Bilibili used to be a video sharing platform for ACG (Animation, Comics and Games) subculture in China. However, with the audience aging up and the content diversifying, Bilibili has been steadily making its way into mainstream and is regarded as Chinese YouTube for content creators.