Embarking on a journey to expand your business into a new market is an exhilarating prospect, filled with opportunities and untapped potential. However, navigating uncharted territories requires careful planning and strategic execution.
More high-quality Chinese domestic brands are emerging to compete with premium foreign brands.
How should Australian businesses respond to this game changing shift?
E-commerce has seen significant growth in Southeast Asia in recent years. The region’s large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.
AIGC stands for Artificial Intelligence in Global Communication. It refers to the use of artificial intelligence (AI) in the field of global communication, which includes marketing and advertising.
Cosmoprof Asia 2022 Singapore was a smashing success with over 15,000 people in attendance and more than 1,000+ exhibitors from 40 countries and regions!
On July 18, BMW China released the first “WeChat Video Page Feed Ads” on WeChat, and the advertising function of WeChat video accounts were officially launched.
As a “hyper-connected” generation, Gen Z considers community groups – Community Group as a “shelter” to freely share opinions, interests and humorous content in daily life. This is also a fertile ground for brands to bring marketing messages closer to this customer group.
In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand’s entry to the Chinese market.
Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.
Sina Weibo is China’s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers’ favourites, due to the platform’s unique characteristics.
