Embarking on a journey to expand your business into a new market is an exhilarating prospect, filled with opportunities and untapped potential. However, navigating uncharted territories requires careful planning and strategic execution.
E-commerce has seen significant growth in Southeast Asia in recent years. The region’s large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.
As a “hyper-connected” generation, Gen Z considers community groups – Community Group as a “shelter” to freely share opinions, interests and humorous content in daily life. This is also a fertile ground for brands to bring marketing messages closer to this customer group.
In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand’s entry to the Chinese market.
Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.