Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.
What is Private Traffic? Read More »
There are 4 key shifts that are persisting even as the peak impact of the virus abates.
How Shopping Habits are changed in response to COVID-19 in China? Read More »
4 Methods of Celebrity Endorsement in China – TV Show Sponsorship, IP Collaboration, Product Seeding and Celebrity Endorsement
4 Methods of Celebrity Endorsement in China Read More »
Marketplace is an exchange on an e-commerce platform, connecting sellers and buyers. This “online marketplace” business model appeared in 2013 in Vietnam with the launch of Lazada, marking a shift from the B2C (Business to Customer) model pursued by many businesses in the early stages of commerce. electromagnetic to C2C (Customer to Customer) model.
Let’s find out basic information about 4 prominent censored e-commerce platforms in Vietnam with BC, start with Shopee.
4 Vietnamese e-commerce platforms Read More »
Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.
618 Mid-year Shopping Festival 2021 Read More »
Douyin, also recognised as TikTok, is a video mobile application that is owned by Beijing ByteDance. The key difference is that Douyin is for mainland China while TikTok is for global use.
A few questions you can ask to check your brand health.
Your E-commerce Strategy Preparation for 2021 Read More »
What is Chinese Valentine’s Day (Qixi)? The Qixi Festival is a Chinese festival is based on a romantic legend of two lovers. It has existed
Chinese Valentine’s Day Campaign Review 2020 Read More »
Founded in 2009, Bilibili used to be a video sharing platform for ACG (Animation, Comics and Games) subculture in China. However, with the audience aging up and the content diversifying, Bilibili has been steadily making its way into mainstream and is regarded as Chinese YouTube for content creators.
What is bilibili? (And why it matters to brands?) Read More »
With lights switched off in theatres and exhibition centres, cultural events worldwide including Australia has come to a halt amidst the outbreak of COVID-19 to be curbed with tight protocols on mass gathering and social distancing.
For art sectors, especially those starring Chinese artists, the catastrophic impact can be witnessed even earlier at the beginning of 2020.
Strong Blow to the Aussie Art Sector Amidst COVID-19 Read More »
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