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What’s the ecommerce trend in South East Asia Markets?

E-commerce has seen significant growth in Southeast Asia in recent years. The region’s large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.

How does AIGC impact on Marketing Strategy?

AIGC stands for Artificial Intelligence in Global Communication. It refers to the use of artificial intelligence (AI) in the field of global communication, which includes marketing and advertising.

Co-founder Hazel Hu has been listed as a finalist of the 2021 Australia China Alumni Award for Entrepreneurship and Innovation

Hazel Hu is the co-founder of Brand Catalyser, an Australian cross-border advertising agency committed to breaking boundaries and bridging the gap between local brands and overseas markets. Hazel has helped over 100 Australian brands, homegrown and multinational groups develop and implement strategies that enabled them to launch and flourish in the Asian market.

BC x JobReady Virtual Work Experience Program

Brand Catalyser and JobReady jointly launched a virtual work experience program for cross-border brand marketing in March 2021. We Brand Catalyser provide high-quality marketing cases and cross-border marketing-related content, to help participants understand the process, pain points and corresponding solutions of cross-border marketing, help them to become experts in the field of cross-border brand marketing.

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