How Shopping Habits are changed in response to COVID-19 in China?
There are 4 key shifts that are persisting even as the peak impact of the virus abates.
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4 Methods of Celebrity Endorsement in China
4 Methods of Celebrity Endorsement in China – TV Show Sponsorship, IP Collaboration, Product Seeding and Celebrity Endorsement
Brand Catalyser Chinese Marketing Bootcamp
About the Organiser – Brand Catalyser Brand Catalyser (BC) is an advertising agency based in Melbourne, Adelaide, Shanghai and Nanchang. BC helps brands to build …
Back-to-Business Recovery Playbook
We understand small businesses may have limited resources and information from large-scale consultancies may have complex frameworks too hard to understand.
Strong Blow to the Aussie Art Sector Amidst COVID-19
With lights switched off in theatres and exhibition centres, cultural events worldwide including Australia has come to a halt amidst the outbreak of COVID-19 to be curbed with tight protocols on mass gathering and social distancing.
For art sectors, especially those starring Chinese artists, the catastrophic impact can be witnessed even earlier at the beginning of 2020.
Global Beauty and Personal Care Trends 2030
It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.
疫情期间 | 美妆品牌数字广告动作观察
在疫情出现前期，所有美妆护肤品牌停止了大量广告动作，全部关注 在慈善关怀角度。传播节点出现在2月10日。
10日，随着大批人员复工，以及观众对于疫情态度，从恐慌、愤怒、转向温和，各个大型品牌开始逐渐恢复数字传播，并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。