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5 Shifts Reshaping China’s Entertainment & Media Industry

China, a land of pockets of impressive growth and opportunities, has seen rapid growth in the entertainment and media industry in recent years.

This China edition, includes intensive analysis of five shifts reshape the industry, which gives an opportunity for us to examine how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.

Indonesia Market 101

Indonesia is one of the most culturally diverse countries in the world and has the largest economy in Southeast Asia with a market size of almost 50%. Its’ internet economy is expected to surpass US$130 billion by 2025 as more people shift to the digital world as a result of the COVID-19 pandemic.

Global Beauty and Personal Care Trends 2030

It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.

疫情期间 | 美妆品牌数字广告动作观察

在疫情出现前期,所有美妆护肤品牌停止了大量广告动作,全部关注 在慈善关怀角度。传播节点出现在2月10日。

10日,随着大批人员复工,以及观众对于疫情态度,从恐慌、愤怒、转向温和,各个大型品牌开始逐渐恢复数字传播,并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。