We discovered 3 key food-related health trends that exist in the Malaysian market from a recent research.
3 Key food-related health trends that exist in the Malaysian market Read More »
Experiential e-commerce is a customer-centric strategy that strengthens the bond between the brand and consumer through a virtualised shopping experience.
Things you Need to know about Livestream E-commerce Read More »
China, a land of pockets of impressive growth and opportunities, has seen rapid growth in the entertainment and media industry in recent years.
This China edition, includes intensive analysis of five shifts reshape the industry, which gives an opportunity for us to examine how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.
5 Shifts Reshaping China’s Entertainment & Media Industry Read More »
Experiential engagement is worth it for future-focused brands
Brand Experience Planning
4 tips to take brand experience to the next level Read More »
Indonesia is one of the most culturally diverse countries in the world and has the largest economy in Southeast Asia with a market size of almost 50%. Its’ internet economy is expected to surpass US$130 billion by 2025 as more people shift to the digital world as a result of the COVID-19 pandemic.
Indonesia Market 101 Read More »
A few questions you can ask to check your brand health.
Your E-commerce Strategy Preparation for 2021 Read More »
It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.
Global Beauty and Personal Care Trends 2030 Read More »
在疫情出现前期，所有美妆护肤品牌停止了大量广告动作，全部关注 在慈善关怀角度。传播节点出现在2月10日。
10日，随着大批人员复工，以及观众对于疫情态度，从恐慌、愤怒、转向温和，各个大型品牌开始逐渐恢复数字传播，并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。
疫情期间 | 美妆品牌数字广告动作观察 Read More »
China’s luxury goods market is humming along nicely, with a second straight year of 20% growth in 2018. Think of it as a powerful machine
China Luxury Report 2019 Summary Read More »
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