Indonesia is one of the most culturally diverse countries in the world and has the largest economy in Southeast Asia with a market size of almost 50%. Its’ internet economy is expected to surpass US$130 billion by 2025 as more people shift to the digital world as a result of the COVID-19 pandemic.
Southeast Asian Market
This category introduces the important platforms you must know if you want to bring your brands and product enter Southeast Asian Market.
Marketplace is an exchange on an e-commerce platform, connecting sellers and buyers. This “online marketplace” business model appeared in 2013 in Vietnam with the launch of Lazada, marking a shift from the B2C (Business to Customer) model pursued by many businesses in the early stages of commerce. electromagnetic to C2C (Customer to Customer) model.
Let’s find out basic information about 4 prominent censored e-commerce platforms in Vietnam with BC, start with Shopee.