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5 Accelerating Trends in China Since COVID-19

As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise. 

What is Private Traffic?

Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.

618 Mid-year Shopping Festival 2021

Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.

What is douyin

What is Douyin?

Douyin, also recognised as TikTok, is a video mobile application that is owned by Beijing ByteDance. The key difference is that Douyin is for mainland China while TikTok is for global use.

What is Bilibili

What is bilibili? (And why it matters to brands?)

Founded in 2009, Bilibili used to be a video sharing platform for ACG (Animation, Comics and Games) subculture in China. However, with the audience aging up and the content diversifying, Bilibili has been steadily making its way into mainstream and is regarded as Chinese YouTube for content creators.

How Covid-19 can Affect the Beauty Industry

Our experience with SARS indicates rebounding demands are likely to quickly stabilise the beauty market. Meanwhile, key beauty players remain confident amidst uncertainty with expected uptake in e-commerce. Customers are also showing strong urges to get back to their usual beauty routines.

nihao@brandcatalyser.com