As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise.
Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.
Founded in 2009, Bilibili used to be a video sharing platform for ACG (Animation, Comics and Games) subculture in China. However, with the audience aging up and the content diversifying, Bilibili has been steadily making its way into mainstream and is regarded as Chinese YouTube for content creators.