Market: Collaboration


Uniqlo is a Japanese clothing company known for its casual, everyday wear and its use of high-quality, basic materials. The collaboration between Uniqlo and anime properties was first announced in 2017, and since then the company has had multiple collaborations with popular anime and manga properties like Attack on Titan, One Piece, and Dragon Ball.

Key insights

Point of View

From a point of view, the collaboration is a way for Uniqlo to connect with its customers on a deeper level. By tapping into the passions and interests of its consumers, the company is able to create products that are truly meaningful and relevant to them. It also allows Uniqlo to showcase its creativity and ability to adapt to different styles and trends and make products which coincides with a massively growing niche. One of the key insights behind the collaboration is the potential to tap into a new and dedicated fan base. By collaborating with popular anime shows like One Piece for example Uniqlo is able to reach a whole new demographic of consumers who are passionate about the series and characters. This allows Uniqlo to expand its customer base and increase brand awareness. In conclusion, the insight and point of view behind Uniqlo’s clothing collaboration with anime properties is rooted in the ability to tap into a new and dedicated fan base, create unique and limited-edition clothing and connect with customers on a deeper level, showcase creativity and adaptability. These collaborations have been successful for both the brand and anime properties, and it’s a great way for both to expand their reach and grow their fanbase.


 “About Uniqlo | UNIQLO”. Archived from the original on 12 March 2018. Retrieved 11 March 2018.

Traxler, C., 2022. How anime is taking over the western audience.

Smith, J., 2022. 9 Reasons Why Anime Is Experiencing a Huge Growth in Popular. 

Ian Youngs, B., 2022. Anime: How Japanese animation has taken the West by storm.


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