We weren’t pleased.
That’s why we took matters into our own hands.
It all started with a question – which sounded naive back then but not anymore.
We started Brand Catalyser by asking ourselves (and rhetorically to the industry) a bunch of what-ifs. With every question, we noticed the possibilities of how much we could achieve by dreaming so little.
We are women, immigrants, Asian, daughters, sisters and [insert unlimited labels] but little did we know what these labels meant to us. Our career in the marketing and advertising industry is constantly met with obstacles. As minorities, we found ourselves casting self-doubts all the time and having to question whether our impeded growth was due to us asking far too much or doing too little.
But there’s one thing we knew for sure – that we are dedicated hard workers and our passion for the industry will not end this way.
We founded Brand Catalyser as a testament to overthrow the status quo, the glass ceiling we faced due to our identities whilst also enabling a place with opportunities for many others who are like us to thrive.
Today, we are grateful to be entrusted by our partners, clients and our team. Not once have we taken their hard work and confidence in us for granted. We strive to do our very best to never disappoint.
Throughout the years, Brand Catalyser has grown tremendously with the help and, undeniably, favours in which we are privileged to receive. We are also proud to live by our ethos to be inclusive and being diverse with our team, despite being small, but making up from people who called different places home.
Which is why we will always be humbled and inspired by those who challenged their fate, breaking through stereotypes, biases and acknowledging the power that lies within themselves. Despite all of that, we would never mistake or assume our achievements are made without sheer luck and inherited privileges, and for that, we are forever grateful.
Brand Catalyser is an outcome of us giving zero doubts on our abilities in challenging the industry norm, and also constantly learning from the future-shaping legends who have paved the way with opportunities for us that used to be impossible.
You inspire us.
Hazel Hu & Christie Ding
Founders of Brand Catalyser
The Inspiring Figures
We may not be as influential or as revolutionary, but we draw inspiration from these heroes.