We love to hear stories about equality and empowerment. Here’s one from us.

We weren’t pleased.
That’s why we took matters into our own hands.

It all started with a question – which sounded naive back then but not anymore.

We started Brand Catalyser by asking ourselves (and rhetorically to the industry) a bunch of what-ifs. With every question, we noticed the possibilities of how much we could achieve by dreaming so little.

We are women, immigrants, Asian, daughters, sisters and [insert unlimited labels] but little did we know what these labels meant to us. Our career in the marketing and advertising industry is constantly met with obstacles. As minorities, we found ourselves casting self-doubts all the time and having to question whether our impeded growth was due to us asking far too much or doing too little.

But there’s one thing we knew for sure – that we are dedicated hard workers and our passion for the industry will not end this way.

We founded Brand Catalyser as a testament to overthrow the status quo, the glass ceiling we faced due to our identities whilst also enabling a place with opportunities for many others who are like us to thrive.
Today, we are grateful to be entrusted by our partners, clients and our team. Not once have we taken their hard work and confidence in us for granted. We strive to do our very best to never disappoint.

Throughout the years, Brand Catalyser has grown tremendously with the help and, undeniably, favours in which we are privileged to receive. We are also proud to live by our ethos to be inclusive and being diverse with our team, despite being small, but making up from people who called different places home.

Which is why we will always be humbled and inspired by those who challenged their fate, breaking through stereotypes, biases and acknowledging the power that lies within themselves. Despite all of that, we would never mistake or assume our achievements are made without sheer luck and inherited privileges, and for that, we are forever grateful.

Brand Catalyser is an outcome of us giving zero doubts on our abilities in challenging the industry norm, and also constantly learning from the future-shaping legends who have paved the way with opportunities for us that used to be impossible.

You inspire us.

Hazel Hu & Christie Ding
Founders of Brand Catalyser

The Inspiring Figures

We may not be as influential or as revolutionary, but we draw inspiration from these heroes.

Tarana Burke, Founder of MeToo Movement
Tarana Burke, Founder of MeToo Movement
Christiane Amanpour, Chief With three decades of international reporting experience, Amanpour is on a mission to bring meaningful, serious news to the U.S. She has reported from hotspots like Afghanistan, Iraq, Iran, Pakistan and Rwanda, and has interviewed almost every major world leader, including Moammar Gadhafi and Hosni Mubarak during the Arab Spring. Amanpour got her first journalism job at CNN as an assistant on the international assignment desk in Atlanta.
Christiane Amanpour, Chief International Correspondent, CNN, Time Warner.
Bhumika Shrestha, Trans Activist in Nepal
Tu You You
Tu You You, Chinese pharmaceutical chemist on treating Malaria
Wangari Maathai
Wangari Maathai, Founder of Green Belt Movement
Roopa Dhatt Executive Director and Co-founder, Women in Global Health.
Roopa Dhatt Executive Director and Co-founder, Women in Global Health.
Shen Yueyue, she is the President of All-China Women's Federation Shen Yueyue is the current president of the All-China Women's Federation and the Vice-Chairperson of the National People's Congress Standing Committee. The Federation is the largest women’s organisation in China, with thousands of women’s associations under its leadership. As part of the Federation, she is working protecting women’s rights and driving policy change in China, as well as supporting women’s organisations in other countries.
Shen Yueyue, President of All-China Women’s Federation
Rigoberta Menchú
Rigoberta Menchú, K’iche’ Indigenous feminist and activist of Guatemala
Yetnebersh Nigussie
Yetnebersh Nigussie, Disability rights activist of Ethiopia
Libby Lyons Director of the Workplace Gender Equality Agency, Australia Libby Lyons is Director of the Australian Government’s Workplace Gender Equality Agency. The Agency collects and analyses gender equality data from organisations in the private sector with 100 or more employees. Under the leadership of Lyons, the Agency has used the data findings to build a comprehensive picture of the state of workplace gender equality across Australia and campaign for change, particularly in the areas of gender pay equity and industry and occupational segregation.
Libby Lyons Director of the Workplace Gender Equality Agency,
Gary Barker CEO, Promundo Gary Barker is president and CEO of Promundo, a leading global organisation in engaging men and boys to promote gender equality and prevent violence. He is also the co-founder of MenCare, a global campaign to promote men becoming equitable, non-violent caregivers and co-founder of MenEngage, a global alliance of more than 700 NGOs and UN agencies working toward gender equality. He also coordinates IMAGES (the International Men and Gender Equality Survey), a pioneering multi-country survey of men’s attitudes and behaviours related to violence, fatherhood and gender equality.
Gary Barker, CEO of Promundo – an organization promoting gender equality.


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