1. Push and Pull
In 2030, consumers will explore the push-pull between nature and science; each must support the other to expand beauty consumption.
2. Feature Wastefree Claims
This will come about as waste streams enter the product development pipeline in response to sustainability.
3. Integrate the Internet of Things
The ability to measure, monitor, and integrate data will change behaviour as these products fit seamlessly into consumers’ lives.
4. Elevate Engineered Natural Ingredients
These will be wholly embraced by consumers who want both organic and sustainable production.
5. ‘Hack’ Biology.
As the focus shifts from ageing to longevity, with emotional and mental health taking centerstage, new cosmetics will become essential for social survival.
6. The Path to Success isn’t Easy
Success is achieved by offering information, providing the full story and avoiding misunderstanding. This is essential for expanding consumer understanding of biotechnology and facilitating the dramatic shift in conversation around ageing.