Global Beauty and Personal Care Trends 2030
It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.
In 2030, create products and services that:
1. Push and Pull
This will come about as waste streams enter the product development pipeline in response to sustainability.
5. ‘Hack’ Biology.
As the focus shifts from ageing to longevity, with emotional and mental health taking centerstage, new cosmetics will become essential for social survival.
1. Take Advantage of Biometric Data
Use data to assess consumers’ preferences and rely more on psychographics to develop a better understanding of customers.
Beauty products that draw ideas from space conditions, such as microgravity, and offer a new approach to beauty claims.
3. Simplify Skincare
Slow beauty will take over with thoughtfully-crafted products that encourage consumers to pare back skincare routines.