FIRST WECHAT VIDEO ADS FROM BMW CHINA
On July 18, BMW China released the first “WeChat Video Page Feed Ads” on WeChat, and the advertising function of WeChat video accounts were officially launched.
In this regard, many securities institutions predict that Revenue from WeChat Video will exceed 30 billion CNY, and some securities institutions have optimistic predict that revenue will exceed 37 billion CNY.
The advertising delivery model, which integrated advertisements into WeChat Video, impresses users through an immersive video experience. Users attracted by the content of the advertisement can forward the advertisement to WeChat Moments or WeChat conversations with just one simple click. After clicking “Recommend” button, the advertisement will also appear in the “Friends” section in user’s WeChat Video Account, which obviously, can reach more audiences in social interactions.
WECHAT VIDEO NATIVE ADVERTISING – DIVERSION
Advertising component is suspended on the left side of the video, and users can click on the advertising component to enter the brand’s official WeChat mini programs, brand’s landing page or other related HTML5 pages.
The connecting between public traffic, private traffic and sales.
- BMW diverts to its landing page, with user registration and test drive appointment forms.
- Armani diverted to its JD official store page with no redirects and orders can be made in just one click.
- SATINE diverted to its official WeChat mini program with WeCom QR code.
LEARNINGS
- WeChat Video Page Feeds Ads is currently in its “closed beta” stage, only invited users can use this functionality, with a investment starting from 1 million CNY.
- WeChat Video Page Feeds Ads has many diversions, which can meet more needs of different brands and help brands promote content expression and business conversion.
- Users can place orders while watching videos, and the consumption conversion process is greatly shortened.
- On July 21, the ” WeChat Video Store” service was launched, and the WeChat Video marketing can directly boost sales.
- WeChat Video also added an internal test function called “Live Streaming Data Screen”, in order to help brands and merchants deliver goods through live broadcasts.
