4 Vietnamese e-commerce platforms

  1. Shopee

“Offering” in Vietnam and 6 other major markets in the region in 2015, Shopee is an e-commerce platform based in Singapore and under the SEA company (owning brands such as: : Garena, Foody, Now, Airpay).

In Vietnam, the monthly ‘Shopee Promotion Day’ has become familiar to shopaholics. Each promotion will last up to a week before January 1, February 2, … and “Shopee Birthday” 12.12, users will enjoy attractive incentives when shopping on the application.

???? Model:

Shopee Vietnam’s original model is C2C Marketplace, which acts as an intermediary in the buying and selling process between individuals. Currently, Shopee deploys a hybrid model between C2C and B2C, collecting “commission” fees and product listing fees.

In addition, Shopee also builds a sub-platform such as Shopee Mall (genuine stores from reputable brands and sellers in the market such as Samsung, Xiaomi, Oppo, Maybelline, Unilever, …), Shopee 4H (services). express delivery in 4 hours in some inner districts of Hanoi and Ho Chi Minh City) and Shopee Express delivery service.

???? Website traffic:

According to a report by iPrice Group, in the first quarter of 2021, Shopee leads the e-commerce market in Vietnam with 63.7 million visits per month, increases 34.5% compared to Q1/2020 while major players go down or sideways.

Recently, the Airpay digital payment application has changed its name to ShopeePay, the Now ordering application has changed its name to ShopeeFood, affirming its position as the leading comprehensive e-commerce enterprise of Shopee Vietnam.

  1. TIKI

Besides familiar names like Shopee, Tiki is also strongly developing in the e-commerce “playground”.

From an online English bookstore established in March 2010, Tiki (short for Saving and Searching – Tiết Kiệm và Tìm Kiếm) has transformed itself into the first e-commerce website in Vietnam.

???? Model:

Starting with a B2C e-commerce model with the strength of goods quality inspection, Tiki has switched to the Marketplace model since 2018 to help businesses reduce the value of investment costs in warehousing and purchasing. and good working capital management. However, Tiki’s platform only works with licensed merchants and businesses to maintain regulatory quality checks.

In addition to the retail unit Tiki Trading and the exchange, Tiki also owns a service providing end-to-end logistics applications TikiNOW Smart Logistics and ticketing services for movies and events, TicketBox.

???? Website traffic:

In the first quarter of 2021, Tiki’s traffic reached an average of 17.95 million times per month. Despite a decrease of 7.3 million visits per month compared to the first quarter of 2020, Tiki still holds the No. 2 position after Shopee for the past 2 years.

Going forward, Tiki has high expectations for 2-hour delivery thanks to the end-to-end application supply chain and a nationwide network of cargo handling centers. In 2020, Tiki will launch a co-branded credit card with Sacombank, demonstrating the brand’s ambition that doesn’t stop at e-commerce.


3. Lazada

Established in 2011, Lazada is one of the leading online shopping and selling platforms in the region. In 2012, Lazada Vietnam under Lazada Group was born in Vietnam, providing the largest payment and logistics network in the e-commerce market at that time. The form of “Super Sale Day” 11/11 and 12.12 also appeared for the first time on Lazada. Since 2016, Lazada has been acquired by Alibaba Group, aiming to serve 300 million customers across Southeast Asia by 2030.

???? Model:

In addition to applying the mixed Marketplace model, Lazada also provides sellers with other services such as simple payment process via eM e-wallet, Lazada Express shipping service and sales channel Laz Mall.


???? Website traffic:

In the first quarter of 2020, Lazada Vietnam’s traffic decreased by 7.3 million / month, pushing Lazada to the 3rd position after Tiki. By the first quarter of 2021, the number of visits continued to drop to 17.9 million, according to iPrice Group.

To compete with competitors, in November 2020, Lazada teamed up with Grab Vietnam to take advantage of Grab’s customer base and driver network. Lazada will promote users to use Grab’s food and delivery services, in contrast, Grab suggests users to use Lazada. This form of cooperation is considered to have the potential to be replicated in other markets.


4. Sendo

Originally an e-commerce project developed by FPT Online, the Sendo shopping App was launched in 2012, then transferred to Sen Do technology joint stock company under FPT Corporation since 2014 to present. Sendo impresses users with special benefits such as free 24h return, free shipping nationwide.

???? Model: Sendo applies a hybrid B2C Marketplace C2C model and owns a high-quality shopping channel SenMall.

???? Website traffic: In the first quarter of 2021, Sendo recorded an average of 8.14 million visits per month, holding the 4th place according to iPrice Group.


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