Empowering Victorian Wineries: Brand Catalyser & Wine Victoria Join Forces to Conquer Chinese E-Commerce
Announcing the Brand Catalyser Workshops for Wine Victoria: Empowering Aussie Wineries to Thrive in the Chinese E-Commerce Landscape
We are excited to announce a new initiative led by the Brand Catalyser team in collaboration with Wine Victoria. This series of workshops is designed to empower Victorian wineries with the knowledge and tools they need to succeed in the rapidly evolving Chinese e-commerce market. As China continues to be a key market for Australian wine, understanding the unique consumer behaviour and leveraging the right digital platforms are crucial for staying competitive.
Phase 1: Understanding the Chinese E-Commerce Landscape
In the first phase, participants will dive deep into the Chinese wine market dynamics, exploring the latest trends and consumer behaviours that are shaping the industry. From understanding how Aussie wineries can adapt to the ever-changing market to analysing the competitive outlook, this phase will provide invaluable insights into the advantages that Australian, and specifically Victorian, wines have in the Chinese market.
Key topics include
- Chinese Wine Drinkers Behaviour Updates & Trends: Learn how to adapt to market dynamics and explore the competitive landscape.
- Introduction to the Chinese E-Commerce Landscape: Discover the online and offline touchpoints that influence Chinese consumers, particularly in the beverage and drinks sector.
- Tmall Ecosystem & Other Major Online Marketplaces: Get guidance on both short-term and long-term e-commerce strategies for success in China.
- Navigating the Douyin Ecosystem: Master the art of maximizing impact on Douyin (China’s version of TikTok) and building a strategy to capitalize on the livestreaming trend.
- Leveraging the Little Red Book Ecosystem: Learn effective marketing techniques on this increasingly popular social media platform.
- WeChat Ecosystem Overview: Understand how to utilize WeChat, China’s super app, for e-commerce success, including leveraging WeChat Groups, Channels, and WeCom.
Phase 2: Preparation for E-Commerce Success
The second phase of the program focuses on practical strategies and preparation for e-commerce success. Wineries will learn how to select the right e-commerce distributor for the Chinese market and develop a robust marketing strategy that integrates both online and offline channels. The workshops will also cover best practices for setting up major social media accounts, developing an effective Key Opinion Leader (KOL) strategy, and building a collective e-commerce store.
Key topics include:
- Selecting the Right E-Commerce Distributor: Best practices for wine brands entering the Chinese market.
- Developing a Marketing Strategy: Boost e-commerce sales through a comprehensive approach that combines out-platform and in-platform tactics.
- Setting Up Major Accounts & Social Media Strategy: Learn how to build and engage your audience effectively, and how to navigate the pros and cons of different KOLs.
- Building a Collective E-Commerce Store: Introduction to trial campaigns and recruitment strategies.
This comprehensive program is designed to equip Victorian wineries with the knowledge and strategies they need to navigate the complexities of the Chinese market. By leveraging the expertise of the Brand Catalyser team, participants will be well-prepared to enhance their presence in China’s booming e-commerce sector.
Ready to elevate your winery’s presence in China? Don’t miss out on this opportunity! Register now for the China Market Webinar Series: Navigating eCommerce & Social Media and equip your business with the tools for success in the Chinese market.
