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Wakefield Returns to China: A Scintillating Journey of Modern Classics at the “Sensory Awakening” Wine Launch

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Wakefield Returns to China: A Scintillating Journey of Modern Classics at the "Sensory Awakening" Wine Launch

In collaboration with Brand Catalyser, Wakefield Wines recently celebrated its return to the Chinese market with an exclusive event, “Modern Classics · Sensory Awakening,” held at Shanghai’s Changle Road 333. This highly curated gathering of industry leaders from Australia and China, facilitated by Brand Catalyser, underscored the growing significance of Austalian wines in China.

This relaunch marks a significant step in bridging Australian wineries with the Chinese market. With wine tariffs lowered following legislative changes, Wakefield harnesses this opportunity to make a splash in the Chinese wine market.

Brand Catalyser played a pivotal role in orchestrating the event, from ideation to execution, showcasing Wakefield’s heritage and commitment to quality through an immersive wine-tasting experience and a “Masterclass.” Here, guests explored Wakefield’s journey from its origins in Clare Valley to its global acclaim, and delved into the brand’s partnership with Jebsen, which has strengthened its foothold in China. This collaborative approach enabled Wakefield’s premier ranges—St. Andrews, Master Stroke, Jaraman, and Legacy—to shine, illustrating the quality and unique terroir of Clare Valley wines.

With China’s import tariffs easing, Brand Catalyser’s event set an ideal stage for Wakefield’s reentry, meeting rising demand from younger Chinese consumers for premium wines. Through thoughtful planning, Brand Catalyser not only elevated the launch experience but also amplified Wakefield’s brand presence in China’s competitive market.

This milestone marks an exciting chapter for both brands, with Brand Catalyser poised to help Wakefield reach new heights in the region.

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