618 in Shanghai: Victoria's Brand Showcase

Background

This exclusive VIP event in Shanghai provided a unique opportunity for Victorian FMCG brands to engage with local industry experts, form strategic partnerships, share insights, and significantly enhance their exposure and sales during China’s major annual 618 Shopping Festival. The event was attended by a diverse group, including 2 representatives from the State Government of Victoria, Australia, 3 representatives from Victorian Government Trade and Investment, 3 representatives from the Shanghai Foreign Affairs Office, over 9 China cross-border trade and retail industry experts, 13 Victorian consumer brands, and more than 20 local media and influencers. The event took place at the VIC House, Shanghai, China.

Brett Stevens - Commissioner to Greater China, State Government of Victoria, Australia

13 Victorian consumer brands attended

The Role of Brand Catalyser

Brand Catalyser played a pivotal role in orchestrating the event. From drafting the event idea and design to inviting various parties and ensuring their experience, we maintained seamless coordination among all involved and kept a formal tone throughout. Meanwhile, our expertise in cross-border trade and strategic marketing communications was instrumental in amplifying the event's impact. From curating media coverage to engaging key opinion leaders, Brand Catalyser's efforts significantly contributed to the event's success, helping Victorian brands achieve their sales, marketing, and cultural objectives.

Outstanding Results

Marketing Objective: Strengthen Brand Awareness and Engagement The event received extensive media coverage in Chinese publications, newspapers, websites, and social media handles, as well as marketing exposure through strategic communications. The PR efforts highlighted the event's presence and impact, attracting substantial attention among Chinese consumers, consumer product industry players, and other stakeholders in the China market.