Alibaba 11.11 Shopping Festival

ABOUT ALIBABA 11.11 SHOPPING FESTIVAL

Event & PR | KOL & Influencer

Challenge

11.11 is the biggest event of the year to Alibaba. The Alibaba 11.11 shopping festival is a phenomenal global event that breaks records every year by offering true values from thousands of brands to customers across the globe - including Australia and New Zealand customers. Brand Catalyser aimed to support Alibaba in their biggest event of the year. 

Strategy

Brand Catalyser set up an end-to-end PR marketing event plan including media invitation, event production, development bottom-the-line materials, media kit, event agenda planning and interactive sessions to drive awareness and seeding of the festival.

Solution

By organising invitation to attendees including local Chinese Online News Media, Bloggers and KOLs, Brand Catalyser's key message was to get Chinese community overseas to experience the exciting moments of 11.11 shopping festival in China and special promotions.

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