BC x Wine Victoria Brand Trip
Strengthening Cross-Border Collaboration: Reconnecting Australian Wine with the Chinese Market through the Famil Program
Background: Wine Victoria and the Australian market needs
With the easing of tariffs, the Australian wine export market to China is experiencing renewed potential, opening new avenues for cross-border trade. In response to these developments, Brand Catalyser, in partnership with Global Victoria and Wine Victoria, spearheaded a specialised Famil programme designed to reestablish connections between key stakeholders in the wine industry from Australia and China.
This initiative showcased the diversity of Victoria’s wine regions to Chinese Key Opinion Leaders (KOLs) in the wine education sector, fostering strategic collaboration between Australian wine producers and influential Chinese market players.
Brand Catalyser's Role in Connecting Wine Victoria to Chinese consumers
Brand Catalyser played a pivotal role in facilitating the connection between the Chinese market and Australian wine through the organisation and execution of the Famil program. With support from Global Victoria and Wine Victoria, Brand Catalyser developed an immersive experience that introduced Chinese Key Opinion Leaders (KOLs) to Victoria’s diverse wine regions. By focusing on both cultural and industry exchanges, the program strategically positioned Brand Catalyser as a key intermediary in fostering stronger ties between Australian wine producers and influential stakeholders in the Chinese market.
Through detailed event coordination and a thoughtfully curated itinerary, Brand Catalyser effectively highlighted Victoria’s wine diversity, reinforcing the potential for future cross-border trade and collaboration.
Through detailed event coordination and a thoughtfully curated itinerary, Brand Catalyser effectively highlighted Victoria’s wine diversity, reinforcing the potential for future cross-border trade and collaboration.
Insights from the Trip: Key Takeaways on Enhancing Cultural and Industry Connections
The program provided a rich array of experiences, with educational sessions led by wine experts at some of Victoria's premier wineries, showcasing the diversity and quality of Victorian Wine.
Thoughtful logistical planning ensured the group experienced the best of Victorian hospitality, including an introduction to Melbourne’s renowned coffee culture.
The program concluded with an engaging session that highlighted the unique aspects of the Australian lifestyle, including encounters with local wildlife, further connecting participants to the culture behind Australian wine.
Feedback from the Key Opinion Leaders (KOLs), was overwhelmingly positive, demonstrating the program’s success in promoting Wine Victoria and reinforcing the appeal of Australian wine in the Chinese market and reflects a successful and impactful program.
Brand Catalyser: Spark Connections with Us!
The Famil program successfully reinforced connections between the Australian wine industry and Chinese influencers, providing valuable education about Victoria’s wine diversity and hospitality. The collaboration between Brand Catalyser, Global Victoria, and Wine Victoria created a strong foundation for future trade and cultural exchange in the wine sector.
The Famil program successfully reinforced connections between the Australian wine industry and Chinese influencers, providing valuable education about Victoria’s wine diversity and hospitality. The collaboration between Brand Catalyser, Global Victoria, and Wine Victoria created a strong foundation for future trade and cultural exchange in the wine sector.
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