BC x Wine Victoria Brand Trip

Strengthening Cross-Border Collaboration: Reconnecting Australian Wine with the Chinese Market through the Famil Program

Brand Catalyser played a pivotal role in facilitating the connection between the Chinese market and Australian wine through the organisation and execution of the Famil program. With support from Global Victoria and Wine Victoria, Brand Catalyser developed an immersive experience that introduced Chinese Key Opinion Leaders (KOLs) to Victoria’s diverse wine regions. By focusing on both cultural and industry exchanges, the program strategically positioned Brand Catalyser as a key intermediary in fostering stronger ties between Australian wine producers and influential stakeholders in the Chinese market.
Through detailed event coordination and a thoughtfully curated itinerary, Brand Catalyser effectively highlighted Victoria’s wine diversity, reinforcing the potential for future cross-border trade and collaboration.

The Famil program successfully reinforced connections between the Australian wine industry and Chinese influencers, providing valuable education about Victoria’s wine diversity and hospitality. The collaboration between Brand Catalyser, Global Victoria, and Wine Victoria created a strong foundation for future trade and cultural exchange in the wine sector.

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