Brand Catalyser x Wakefield Wines A Legacy of Tradition and Innovation
Wakefield Wines: Rejuvenating Traditional Branding with Brand Catalyser
Background
Since 1969, Wakefield Wines, a family-owned winery in South Australia’s Clare Valley, has blended tradition with modern winemaking. Their core values—authenticity, artistry, tenacity, and freedom—are reflected in every bottle, with a mission to respect the past and protect the future through sustainable practices.
Now entering the Chinese market, Wakefield aims to position itself as a premium Australian wine brand, combining rich heritage with innovation. With the help of Brand Catalyser, they’ve crafted a visual identity that resonates with modern Chinese consumers, bridging tradition and future generations.
Brand Catalyser's Role in Bringing Wakefield Wine to the Chinese Market
As a cross-border agency, Brand Catalyser excels in translating Australian brands' vision for the Chinese market. For Wakefield Wines, we captured their essence, blending the Taylor family’s heritage, winemaking aesthetics, and respect for nature—values that resonate with Chinese consumers' appreciation for quality and culture.
Wakefield's slogan, “Modern Classics” (现代经典, 感官唤醒), reflects their balance of tradition and innovation, appealing to China's refined lifestyle preferences. Inspired by fossilised seahorses from their first vineyard, we crafted key visuals with elegant, luxury-focused designs, adaptable across various media.
Brand Catalyser provided tailored guidance for using the new logo on platforms like RED, WeChat, and Weibo, and created custom English and Mandarin typefaces to ensure consistent branding across all touchpoints in the Chinese market.
Brand Catalyser: Elevate Your Brand's Identity in the Chinese Market
We are glad that Brand Catalyser has successfully helped Wakefield Wines craft a compelling narrative and visual identity that resonates deeply with Chinese consumers. Throughout the process, we ensured that Wakefield's legacy of excellence translates seamlessly into a new market.
If you're looking to elevate your brand and enter the Chinese market with impactful, localised branding, let Brand Catalyser be your guide. Our expertise in cross-border branding, from visual identity to media positioning, will help your brand stand out and connect with your audience. Unlock new opportunities and markets for your business with Brand Catalyser today!