Brand Catalyser x Zesty Paws: The Pawfect Pair at Singapore’s Pet Expo

Introduction: Zesty Paws Debuts at Pet Expo Singapore

Zesty Paws made its vibrant debut at Pet Expo Singapore, the nation’s largest pet event, held at Singapore EXPO Hall. As the appointed event management agency, Brand Catalyser led the brand’s activation and engagement efforts across three exciting days. From overseeing on-site operations to designing all booth visuals, it was a full-scope execution powered by the collaboration of the Brand Catalyser team.

On-site: Tail Wags and Warm Receptions

The event welcomed over 2,000 visitors throughout the weekend, and the response from pet parents was overwhelmingly positive! Curious paw parents and adorable fur friends, including rare breeds, filled the booth with energy and enthusiasm. The vibrant atmosphere reinforced Zesty Paws’ positioning as a fun and trusted supplement brand for pets.

Treats to Conversions: The Secret to Singaporean Sales

With this experience, we observed that Singaporean pet owners are highly invested in their pets' wellbeing and were open to trying or purchasing new products. The freebie-first strategy, which offered samples in exchange for attention, successfully boosted both brand awareness and conversion rates. As a result, Zesty Paws’ Shopee store saw a notable uplift in performance during the event period, directly linked to the buzz created by the on-ground activation!

Quick Pivots for Pawsitive Engagement

Despite running out of trial packs midway through the event, the team quickly pivoted by offering branded merchandise in exchange for social media follows. This simple switch maintained strong engagement levels and demonstrated the importance of adaptability during live activations. Limited booth space also posed challenges in visual presentation and storage, an area Brand Catalyser aims to improve with multifunctional displays in future events. This experience emphasized the importance of anticipating demand and optimizing logistics, especially in high-traffic environments.

Spreading the Zest, One Paw at a Time

Beyond sales, the activation proved the power of strong branding and storytelling. Even among those who did not purchase immediately, the brand left a memorable impression. The event reaffirmed Brand Catalyser’s belief that impactful experiences create lasting brand love. Brand Catalyser extends heartfelt thanks to every visitor, follower, sampler and sharer who contributed to the energy of the Zesty Paws booth. We are proud to help bring a zestier life to pets across Singapore, and look forward to continuing our journey with brands that want to make a difference in the lives of fur families. If you’re looking to expand your brand’s engagement offline, contact us today!

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