Alibaba E-Commerce Exhibition (AliExpo) 2024
Successful Market Entry Strategy for an Infant Formula Brand at Vietbaby Fair 2024
High Engagement: Our booth attracted over 5,000 visitors, who participated in various interactive activities and product sampling. This high level of engagement helped to boost brand awareness and interest in the brand's products.
Social Media Growth: We saw a significant increase in our social media followers, adding 5,000 new followers across three platforms. This growth was driven by our engaging activities and the positive feedback from visitors.
Lead Generation: We successfully collected contact information from nearly 200 potential distributors, retailers, and resellers, setting the stage for future business opportunities.
Driving Traffic to Offline Stores: When people participated in our activities, they not only learned about the brand and products but also received vouchers that could be redeemed at retail stores. This initiative successfully drove more traffic to our distributor, transitioning from awareness to sales conversion.
Earned Media Coverage: We gained significant earned media through interviews and features in Vietnam's top newspaper, further enhancing the brand's credibility in the market.
- 1. Market Familiarization: Market Exploration Trip: BC organized a comprehensive market exploration trip for the management team, including store visits, meetings with key stakeholders, and participation in industry-focused events. This provided valuable insights into the local market dynamics and consumer behavior.
- 2. Strategic Market Entry Plan: Distribution & Marketing: BC developed a strategic market entry plan that encompassed both distribution and marketing strategies. This plan was tailored to ensure effective market penetration and brand positioning.
- 3. Collaboration with Distributors: Sales Channel Coordination: BC worked closely with the distributor and its sales channels to ensure that marketing activities were effectively translating into sales. This included coordinating promotional efforts and monitoring sales performance.
- 4. Integrated Team Effort: Consultancy and Execution: BC provided strategic consultancy, working closely with C-level team members at the brand. Simultaneously, our in-market team executed the plan, ensuring alignment and seamless implementation.
AliExpo Gallery
