Colliers Property Solutions

COLLIERS PROPERTY SOLUTIONS

Content & Localisation | Performance Marketing | Social Media | Search Marketing

Challenge

Colliers is an investment company leading in diversified professional services. They provide expert advise to real estate occupiers, owners and investors. Upon past successful works, Brand Catalyser had the pleasure of once again working with Colliers. We were tasked to raise interest from Chinese investors located in Australia as well as overseas to invest in Australian commercial properties.

Strategy

Brand Catalyser established Collier’s Chinese social media presence by engaging in media buying with partner media platforms, offline prints, EDM, brochures, and IM translations. We also facilitated the creation of Collier’s official WeChat account and WeChat video channel. Brand Catalyser achieved the target of establishing Collier’s voice within the Chinese social media channels and establish their brand image in the Chinese community.

Solution

Following the execution of these strategies, Colliers’s online presence was established. Furthermore Brand Catalyser was able to adapt content to reach Chinese audiences, blast exposures of marketed projects via O2O combined channels, and direct traffic to designated Chinese sales teams from Colliers. Brand Catalyser took into account the entity that is Colliers, with its large corporation systems. We were able to communicate with all relevant parties in order to create comprehensive tailored solutions with different packages available to suit their needs.

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Colliers Property Solutions