GO Healthy Chinese Solutions

ABOUT GO HEALTHY CHINESE SOLUTIONS

Social Media | Performance Marketing | Search Marketing | KOL and Influencer

Challenge

GO Healthy is the number 1 Vitamin brand in New Zealand. Go Healthy Chinese Solutions required Brand Catalyser to help them expand their market share within Chinese communities. Taking pride in all of its products made in New Zealand in their very own GMP approved facility and all raw ingredients are tested prior to use, the brand offers only the highest quality ingredients, blended to the perfect potency. With one of the brand's unique and compelling GO Healthy aims to provide supplements in a convenient 1-A-Day dose feature, the brand is packed with characters as unique as the landscape of New Zealand.


GO Healthy would like to enter a new cross-border market by expanding its market share within the Chinese communities.
With so many offerings and unique propositions, the brand required a clear guide on entering and approaching the competitive and dynamic markets of Chinese healthcare markets.    

Strategy

Brand Catalyser provides a comprehensive go-to market strategy and supporting existing cross-border e-commerce platforms by employing the top social channels in China - WeChat and Weibo. We developed a full actionable strategy covering both branding and distribution channels with diversification on the functions of each channel. 

Go Healthy Chinese Solutions involved Brand Catalyser offering and managing all branding and communication materials of Go Healthy to the Chinese audience -  from seasonal promotions, sponsored content, PR articles, events, KOLs and celebrity endorsements along with media buy on popular media channels in both Australia and China.

Solution

Brand Catalyser launched, managed and executed monthly social content plan on both WeChat and Weibo of GO Healthy and drive further momentum by partnering with KOLs and Celebrities in China such as Yi Song(宋轶), Yiqian Ye(叶一茜), Mofan Zhang (张沫凡), Chunyu (春雨), (陈洁Kiki) and Lie er babe (烈儿宝贝) on various channels to garner owned and earned media impressions. 

On both WeChat and Weibo, we engaged in performance marketing through WeChat Moments, Weibo Superfans on seasonal periods - including Single's Day Shopping Festival 11.11.

Brand Catalyser also manages all public relations of Go Healthy in the China market including sponsorships, crisis management and brand sentiments. 

Results

Total Conversions made through Taobao and other livestreams: over 4000 units
Total reach on Weibo Superfans Shopping Festival: Over 1,500,000 users
Fans increased during Shopping Festival: over 600 accounts

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