Growland is a newly established property developer with a fresh brand position, but little awareness in the public. With many prestigious projects underway, Growland social media required Brand Catalyser to help them establish a strong branding proposition and social presence to position itself in the high-end market.
Brand Catalyser prepared a branding strategy for Growland to set up its high-end, luxurious brand position through integrated social media content strategy. We adopt a tone of voice to represent the brand's opulence and class to mirror Growland's upscale projects and immaculate craftsmanship in its project. The content strategy will need to encompass brand position, brand values and latest news from Growland.
Brand Catalyser produced all written content for top-tier apartment projects of Growland from Facebook, Instagram, LinkedIn and press releases. Growland social media posts consist of a mixture of original content, display suite photos, render images and curated content related to real estate and property news.