HYDRODOL Case Study
HYDRODOL X 1937 Music Festival & Rap collaboration
Instead of stepping into the young cultural trends, we led HYDRODOL to become a part of the culture. HYDRODOL partnered with an emerging Chinese hip-hop music label, 1937 Music, to champion this rising sub-culture in China.
- A tailor-produced branded rap song by 1937 Music for HYDRODOL, on the product benefits and endorsed lifestyle
- Branded music video to expand the brand online exposure
- Extended the collaboration by offering HYDRODOL x 1937 special-edition merchandises, available at music festival.
- HYDRODOL original Rap Song and music video.
- HYDRODOL Weibo gained 2000+ Followers, Wechat gained 500+ followers in one month. 5000+ on-site visitors in 8 tours. Tmall FSS Aug & Nov had the highest store visitors and buyers while Music tours were happening, 9.61% Conversion Rate in Nov.
- creative original content throughout all HYDRODOL CN social platforms (RED Weibo Wechat)