HYDRODOL Case Study

HYDRODOL X 1937 Music Festival & Rap collaboration

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Instead of stepping into the young cultural trends, we led HYDRODOL to become a part of the culture. HYDRODOL partnered with an emerging Chinese hip-hop music label, 1937 Music, to champion this rising sub-culture in China.

  • A tailor-produced branded rap song by 1937 Music for HYDRODOL,  on the product benefits and endorsed lifestyle
  • Branded music video to expand the brand online exposure
  • Extended the collaboration by offering HYDRODOL x 1937 special-edition merchandises, available at music festival.  
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  • HYDRODOL original Rap Song and music video.
  • HYDRODOL Weibo gained 2000+ Followers, Wechat gained 500+ followers  in one month. 5000+ on-site visitors in 8 tours. Tmall FSS Aug & Nov had the highest store visitors and buyers while Music tours were happening, 9.61% Conversion Rate in Nov.
  • creative original content throughout all HYDRODOL CN social platforms (RED Weibo Wechat)

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