Marigold by Growland

ABOUT MARIGOLD BY GROWLAND

Event & PR

Challenge

MARIGOLD by Growland offers a broad range of lot sizes and layouts for residents who are ready to build their forever home in a safe, connected environment encompassing 900 lots which have been carefully master-planned across 60 hectares of natural beauty. Brand Catalyser is tasked to increase the visibility of Growland's new project by organising a launch event on the land of Tarneit North.

Strategy

Brand Catalyser conducted integrated public relations activities and led the event planning of the launch of the display units. We invited top-tier guests and partners of Growland to celebrate the beginning of the exciting project, along with media and local publishers to feature articles of the project to increase awareness and boost confidence of potential buyers.

Solution

Brand Catalyser led the event by organising and coordinating the launch. From preparing the catering for all the guests to ceremonial group photos to inaugurate the launch, the event housed more than 40 guests.

Brand Catalyser also drafted and published media release, editorial and advertorial on several local newspaper. The PR release was delivered successfully for MARIGOLD by Growland during their sales office launch to drive more attentions to this project.

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