Mycelium Case Study​

About

Mycelium (formerly known as Tracer) is a decentralized autonomous organization (DAO), a type of bottom-up entity structure with no central authority but governed by smart contracts on a blockchain network (like Ethereum).

Capital is shared among community members around the globe through a native token (Mycelium token).

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What We Need

Tracer identified their potential Mandarin community, and were in need of ways to support them. Our content strategy needed to assist in educating and promoting Tracer to existing and potential community members.

What We Did

Community Management

Conduct marketing analysis, content planning, strategies, and monthly report summary. Moderating the Mandarin community on Tracer’s Discord server & WeChat.

Social Account Operation

Official blog translation, Tweets translation from Local account, design artwork for GIFs, memes, and brand announcements.

What We Get

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