Oli6 Case Study

To achieve this, our team has developed integrated marketing campaigns from mass media (e.g. major social media channels) to vertical focused touch points (e.g. BabyTree, Meiyou) to engage with prospecting mums in China. We also incorporated the market insights from regular social listening to further justify our marketing strategy. With our detailed targeting segmentation, we have been delivering the brand messages with the suitable infant formula stage based on mum’s status of their journey. The campaign has been managed with a strong focus on digital given the main sales point is Oli6’s Tmall Flagship store.

Our team: - Refreshed brand assets and launched the new campaign idea - ‘Led by Science’ across all media channels to raise brand awareness. - Conducted paid media activities at different latitudes according to Oli6’s characteristics and target audience requirements, arouses customers' interest and leads to online stores. - Pitched the brand to mainstream media to introduce new product lines, highlight advantages and discuss parenting lessons, seeding and harvesting profit. - Maintained brand influencer and improved brand ranking data through SEO & SEM.