Born in 2007, Sukin is Australia's most beloved natural skincare brand. It was one of the first to say ‘NO’ to artificial additives and harsh ingredients that can cause harm to people, animals, and the environment. Sukin believes that everything we need from the products can be found in nature.
Meanwhile the short video trend in China is embodying the fast pace of modern lifestyle. Especially during covid, it has shed more light on this already booming industry.
To capture this viral trend in China, it is important for Sukin to adapt to this short-video industry and create videos that not only represent the brand image but also align with the platform’s DNA.
1. Combining the brand image and product characteristics, highlighting Sukin's natural elements and combining the natural scenery and geographical features of Australia to create the unique Branding Videos belonging to Sukin.
2. Create various video content tailored to the target audience for different short video platforms. DouYin is an extremely popular platform in the Chinese community. For Douyin, a more fast-paced and stylized office story series was created to attract the young community. For RED, we created a video series called sukin classroom to continue to improve the brand's reputation and share the sukin product using experience.
3. The video series of Sukin Interview and Get ready with Sukin are from the consumers' perspective of view, showing the consumers' understanding of Sukin and their experience of using the products. On top of that, Get ready with Sukin is more integrated, further highlighting the overall style and concept of the brand. From creatives, shooting, pre- and post-production, our team handled all sides of this production. Brand Catalyser holds the capability to create varying contents including branding videos, live streams, interviews, and tv commercials.
1. Paid ads performance Total Impression = 18M+
2. Followers gained % to target on Douyin = 721.7%
3. Through Sukin's different video series, we have created a video logic and system that belongs only to Sukin, making Sukin's brand image more unified and integrated.