Sukin Case Study
Sukin Short Video Marketing Solutions
Background
Opportunity
Strategy
1. Combining the brand image and product characteristics, highlighting Sukin's natural elements and combining the natural scenery and geographical features of Australia to create the unique Branding Videos belonging to Sukin.
2. Create various video content tailored to the target audience for different short video platforms. DouYin is an extremely popular platform in the Chinese community. For Douyin, a more fast-paced and stylized office story series was created to attract the young community. For RED, we created a video series called sukin classroom to continue to improve the brand's reputation and share the sukin product using experience.
3. The video series of Sukin Interview and Get ready with Sukin are from the consumers' perspective of view, showing the consumers' understanding of Sukin and their experience of using the products. On top of that, Get ready with Sukin is more integrated, further highlighting the overall style and concept of the brand. From creatives, shooting, pre- and post-production, our team handled all sides of this production. Brand Catalyser holds the capability to create varying contents including branding videos, live streams, interviews, and tv commercials.