The Beauty Chef Case Study

ABOUT The Beauty Chef Chinese Social Media Marketing

Background

Under the impact of the covid-19, the health supplements category has progressed further significantly. Intake supplement products, especially beauty supplement products, have become the most demand category among all other health related products. Meanwhile, this category has also become a global trend of consumption.
Picture2
The Beauty Chef

Opportunity

Oral beauty supplement products themselves break through the traditional beauty consumption scene, so that consumers can use products anytime and anywhere. The beauty supplement has been produced like a snack and drinks to cater to the preference of young customer group. Thus, as to achieve the transformation and upgrading of products' social attributes and fashion identity. It is a time for a brand such like The Beauty Chef to enter Chinese market.

Strategy

Define the exclusive TBC moment in individual’s beauty routine, which is beyond the external used skin-care steps and extensive healthy supplement. Beauty Incubation catalysing moment is a new habit for customers to facilitate their beauty incubation. Use Chinese social media to create an integrated shopping experience for audience.
We divide our campaign into 3 stages:

  • Seeding: Inject information and recommendation of brand and product into the social platforms to bring consideration and preference.
  • Cultivating: Diversify the discussion and presence of the brand and product, to Include different scenarios and topics to maximise exposure and create ‘mental availability’ for audiences.
  • Harvesting: To convert all interested buyers to finally take action. Bring sales promotion into the mix and incentivise purchase.
Picture4

Result

  • WeChat Followers: 4,076 (Increase from 0 to 4,076 within 11 months)
  • Weibo Followers: 2,496 (Increase from 0 to 2,496 within 5 months)
  • RED Followers: 2,905 (Increase from 0 to 2,905 within 5 months)
  • The RED organic mention has been increased from 0 to 100+ for 6 months, 99% consumer speak highly of the hero product – Glow and Collagen. 

MORE OF OUR WORK

We are Brand Catalyser.

Wine Victoria x Freshippo Market Research Roadshow: Leveraging Freshippo’s Retail Network, Brand Catalyser Introduces Victorian Wine to the Chinese Market

HYDRODOL’s New Health Range and Vietnam Debut: How Brand Catalyser Took Wellness Marketing to New Heights

Promoting Beautiful Bendigo with Brand Catalyser

Brand Catalyser x Wakefield Wines A Legacy of Tradition and Innovation

BC x Wine Victoria Brand Trip

WorldFirst Conference Global Tour in Sydney

[email protected]

Envelope Phone-alt

© Brand Catalyser 2024