For the Qixi Festival, Sukin utilised the meaning of hair in Chinese culture which can represent the feeling of missing your loved one. Brand Catalyser created three stories about love, the feeling of missing someone, and hair to promote Sukin’s signature shampoo.
In order to connect their signature product to love, Brand Catalyser utilised the format of a love letter to dig into and adapt the romantic culture and atmosphere of the Qixi Festival.