Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu – a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.
What is Zhi-Hu?
Think “Quora” or “Yahoo Answers.” Zhi-Hu is the largest Q&A platform in Chinese media with over 220 million users. It has over 29 billion views every month and approximately 28 million questions are asked on the platform.
- 78% of users are millenials & Gen – Y
- 64.9% of users are from Tier 1 – 2 cities
More Than Just Words
Zhi-Hu’s format is diverse and rich, their features include:
- Q & A
- Special columns
- Thought leadership
- Round table discussion
- Zhi-Hu Bookstore
- Zhi-Hu Livestream
Interior Design & Renovations
- Home design
- Home renovations
- Programming – C++, Phython
- English language
- Career improvements
What Can Brands Do?
Partner with Contributors
Being endorsed by popular contributors can instantly boost your brand contributors
Readers are used to sponsored content. But most importantly, they are looking for informed answers for their inquiries, and not a sales pitch.
Display Ads Placement
As Users Intent on the platform is strong, having native ads ensure a less disruptive experience for readers.
Flexible Bids and Pricing
Zhi-Hu Display Ads can be charged via CPM (cost per thousand impression), CPC (cost per click) or Optimised CPC (bid to optimise based on objective).
Setup a Contributor Account
Becoming a content creator means you can showcase your knowledge and insights regarding related issues.