Why Your Brand Should Choose Douyin/TikTok As Your Next Social Media Channel?
TikTok is the world’s leading platform for short-form mobile videos. It is now available in more than 150 markets and 75 languages.
TikTok is one of the most downloaded apps in the world. The app was the most downloaded free iOS app over the first half of 2018 and ranked first on Google Play in October 2018. In February 2019, Douyin and TikTok together hit one billion downloads globally, excluding Android installs in China.
In July 2018, Douyin and Tik Tok reached 500 million monthly active users. Users spend average 52 minutes daily on Tik Tok. Around 41% of TikTok users are Gen Z (age 16-24). Gen Z is considered to be the largest age group in the world and with strong purchasing power. TikTok can generate more brand resonance with Gen Z than other social media channels.
How To Promote Your Brand on Douyin/TikTok?
TikTok Ads is one effective way to tell your stories to the users. Its innovative ad products like Hashtag Challenge, 3D/AR Lenses, Stickers can help your campaign go viral and reach an audience beyond your radar. Also, the full-screen ads give users an immersive experience, making it hard to forget your message.
To have a more significant impact and establish a more profound impression in Chinese customers, an official brand page on Douyin can be beneficial. An official brand page on Douyin is more than just a window to communicate with your customers directly. Douyin verifies your brand page so you can have the unique badge to distinct from counterfeit and build up credibility. You can put the brand’s website link or phone number in the bio so users can easily find out more about you, or insert your landing page in the video ads to generate leads. You can also manage customers interaction by customising your CRM: set up an auto-reply for private messages, manage comments and keep track on the lead conversion.
More importantly, in this age of data, Douyin advertiser platform allows you to access all sorts of data related to your brand and your page, informing your next step with reliable data. For example, page visits, video views and engagement, page operation, competitor and industry report, followers analysis.
If you are a high achiever, you will enjoy Douyin’s super marketing tool called DOU+. By posting your video content through DOU+, it helps to target your customers precisely and achieve your specific marketing goals. The advantage of using DOU+ is enormous:
- Increase exposure to the content
- Drive more audience engagement
- Improve conversion rate
- Closely monitor content performance
- Receive up-to-date data
Are you tempted by the possibilities your brand can have on Douyin or TikTok? Brand Catalyser has extensive knowledge and experience in Douyin and TikTok.
Talk to us today and see how you can achieve your next marketing peak on Douyin/TikTok!
