Throughout our years in crafting Chinese social media strategies for brands, we noticed there are huge disparities between brands in their understanding of the capabilities of these platforms. We agree that social media can be ever-changing and no one size fits all when it comes to marketing. However, for brands with tremendous opportunities to constantly miss out due to being blindsided by the influx of social media changes is completely unwarranted.
Which is why the team at Brand Catalyser brings our years of experience and latest knowledge on social media together to formulate an audit tool that serves as a brand health check fit for overseas brands who are currently engaging in Chinese social media – in hopes that brands get the best out of their media investment and marketing returns.