Multi-Channel Network - KOLs Marketing
Chinese KOLs influencer marketing is becoming more and more popular. Brand Catalyser provides multi-channel network (MCN) services to our clients from different tiers of KOLs and influencers in both China and Australia. By adding MCN into your marketing plan, you will be able to empower and tap into the influences of these talents.
Why do you need MCN?
Consumer-facing brands need followers and volumes to get their word out – but not all brands can get the same result organically. This is where Chinese KOL influencer marketing comes into play. Brand Catalyser is aware of how MCN has become a strong extension of many businesses’ marketing plan as it leverages the volumes, traffic and interactions of successful internet individuals – known as Key Opinion Leaders (Key Opinion Leaders) or Influencers.
The cross-functional benefits they bring to augment your business growth is hard to neglect. Besides getting the word out and driving impressions, the synergy between MCN and your marketing tactics can quadruple your marketing mileage, if done right.
Enrich Your Content Strategy
Whether images, videos or interactive campaigns, our MCN solutions can tap into KOLs and Influencers from these following social media
to get you the right results.
Get the Best Practice
Although MCN campaigns come in different scales and objectives, getting the right results are very much dependent on every step/phase of the campaign. Here are some of the best practices, according to Weibo’s The Economy of Fans 4.0 Playbook:
A Mix of Talents – Just get a KOL/Influencer with huge followings and call it a day is not really maximising your marketing effort.