Although MCN campaigns come in different scales and objectives, getting the right results are very much dependent on every step/phase of the campaign. Here are some of the best practices, according to Weibo’s The Economy of Fans 4.0 Playbook:
A Mix of Talents – Just get a KOL/Influencer with huge followings and call it a day is not really maximising your marketing effort.
Pop Culture Is Your Friend – While some think that pop culture buzz might steal away their spotlight for new brands, it is proven that hopping on the bandwagon can drive genuine engagements. MCN can help painting the brand in a different light, with more personal tone without diminishing the brand’s spotlight.