{"id":2197,"date":"2022-07-27T21:53:23","date_gmt":"2022-07-27T11:53:23","guid":{"rendered":"https:\/\/brandcatalyser.com\/?page_id=2197"},"modified":"2024-01-25T19:17:40","modified_gmt":"2024-01-25T08:17:40","slug":"marketing-solutions","status":"publish","type":"page","link":"https:\/\/brandcatalyser.com\/marketing-solutions\/","title":{"rendered":"Marketing Solutions"},"content":{"rendered":"\t\t
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Grow your brand in the Competitive Asia Markets<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We provide full-service marketing solutions for brands that are ready to thrive in new markets.<\/h4>\n

Entering a new market seems daunting. Our multidisciplinary team brings a vast array of insights into the dynamics of the current market and techniques to meet your business objectives. Make better, informed, and strategic decisions for your brand with our pragmatic solutions and industry-leading frameworks to elevate your business to another level.<\/h4>

From brand marketing to trade marketing, we strive to bring the best possible outcome to your businesses through our tailored marketing solutions.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What is market segmentation and why it\u2019s important<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are multiple components in marketing strategies, a prominent one being market segmentation. Market segmentation is the act of dividing up your target audience into smaller categories that share similar characteristics.<\/h5>
Market segmentation is a prevalent component of our tailored strategies and here\u2019s why:<\/h5>
Market segmentation will support your overall marketing strategy and identify marketing efforts that will be effective for your brand. It\u2019s advantageous for brands to have a solid foundation in their market segmentation in order to have a tailored message that will be received effectively by customers. Incorporating market segmentation goes beyond defining customer segments it leads to you having cohesive customer segments that results in every brand\u2019s dream – customer retention.<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Types of segmentation and how to get started<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are different types of segmentation that can be applied in a strategy to help you understand how your target market will respond to your brand\u2019s product and service.\u00a0<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Demographic Segmentation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is one of the most effective methods of targeting specific customers. Information pertaining to age, gender, income and socio-economic type is factored in when it comes to demographic segmentation. Divvying up your target audience by demographics can help you in more ways than one. If you\u2019re looking to launch a new product that\u2019s male-centric, it will save your marketing budget and make for a more effective marketing campaign overall.<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Psychographic Segmentation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With psychographic segmentation it\u2019s all about diving deep into the minds of your target audience. What are their interests, lifestyles, and goals? When done right, psychographic segmentation will allow for the creation of more quality content. Using this information and incorporating them into marketing messages will lead to a stronger following for your brand and in turn will help you to achieve every business owner\u2019s dream, brand loyalty! <\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Behavioural Segmentation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Behaviour segmentation focuses on the reactions and the buyer\u2019s journey stage. Brand loyalty is a great example to analyse – where consumers purchase from a brand over and over again, products a buying pattern that is consistent and can be considered a behavioural trait. How can you help to ensure that each customer has a unique experience? With behavioural segmentation, our team will optimise marketing campaigns to match your customers behavioural patterns.<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Geographic Segmentation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Geographic Segmentation is one of the more simpler target market segmentation methods. Your target customers are divided up based on their geographic borders. The segments may include the cities they live in, whether it\u2019s a rural or urban setting, even the climate of their area. For clothing brands, this is an incredibly helpful method to identify who needs cooler clothing versus warmer clothing.<\/span><\/h5>

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Firmographic Segmentation <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Where demographic segmentation analyses individuals, firmographic segmentation looks at organisations. Think demographics for B2C market segmentation where factors such as company size, industry, number of employees and more are taken into consideration.<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand Catalyser<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Brand Catalyser, we\u2019re known for our tailored solutions. One of the first steps of our approach is to carry out audience and market segmentation which enables us to provide a tailored strategy to you and your brand. Our team is aware of the differences and diversity within the countries we cover. As you\u2019ve read from this article, there are different types of market segmentation, but do not fear! This is where our team shines. Our strategy enables us to keep exploring new territories and continuously optimise our efforts to achieve quality returns. So sit back as we take care of your market segmentation strategy as a part of the tailored solutions we offer you.<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Check-out Our Latest Showreel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\tOUR PARTNERS<\/span>\n\t\t\t\t\t\t\t<\/h2>\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
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We work with clients from various verticals with
tailor-made marketing solutions to achieve the best results on both markets.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Grow your brand in the Competitive Asia Markets We provide full-service marketing solutions for brands that are ready to thrive in new markets. Entering a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"selenic","author_link":"https:\/\/brandcatalyser.com\/author\/selenic\/"},"uagb_comment_info":0,"uagb_excerpt":"Grow your brand in the Competitive Asia Markets We provide full-service marketing solutions for brands that are ready to thrive in new markets. Entering a […]","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/pages\/2197"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=2197"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/pages\/2197\/revisions"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}