{"id":1491,"date":"2021-07-05T11:38:11","date_gmt":"2021-07-05T01:38:11","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=1491"},"modified":"2021-09-21T15:41:59","modified_gmt":"2021-09-21T05:41:59","slug":"20210618","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/social-media\/20210618\/","title":{"rendered":"618 Mid-year Shopping Festival 2021"},"content":{"rendered":"

Taobao 618 Mid Year Shopping Festival is one of <\/span>four key Taobao shopping festivals<\/span> that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores. <\/span><\/p>\n

<\/h2>\n

GO Healthy<\/h2>\n

Mid year Shopping Festival (618) Campaign Highlights:<\/p>\n

\"\"<\/p>\n

    \n
  1. Launched the Paid ads on both LRB and Weibo platforms, shared promotion information with audiences and recommended the Hero product GO Grape Seed, GO Milk Thistle and GO Cherry Sleep.<\/li>\n
  2. Launched the “Sales Card” ads on LRB to promote sales.(Small inputs)<\/li>\n
  3. Launched the “Brand Experience Officer” activity on RED Community to raise brand awareness and encourage more people to try GO Healthy products.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Performance:<\/h2>\n
      \n
    • Reached over 1447.8k people, 256,815 Views, 3264 Interactions.<\/li>\n
    • Increased 1038 New followers<\/li>\n<\/ul>\n

      \"\"<\/p>\n

      Natio<\/h2>\n

      Natio Mid year Shopping Festival (618) Campaign Highlights:<\/p>\n

        \n
      • Launched the banner ads on Weibo platform, shared promotion information with audiences<\/li>\n
      • Recommended the Hero products for summer: Natio Rosewater & Chamomile Toner + Natio Moisturising Sunscreen SPF 50+<\/li>\n<\/ul>\n

        Performance:<\/p>\n

          \n
        • Reached over 11million+ impressions, 9k+ Interactions<\/li>\n<\/ul>\n

          \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

          Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores. <\/p>\n","protected":false},"author":2,"featured_media":1492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21,17,15],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523.png",1500,2000,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523.png",72,96,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523.png",1500,2000,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523-768x1024.png",768,1024,true],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523.png",1500,2000,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523-1152x1536.png",1152,1536,true],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/WeChat-Image_20210623115523.png",1500,2000,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1491"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/1492"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}