{"id":1678,"date":"2021-08-31T15:38:02","date_gmt":"2021-08-31T05:38:02","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=1678"},"modified":"2021-09-21T15:41:33","modified_gmt":"2021-09-21T05:41:33","slug":"what-is-private-traffic","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/knowledge\/what-is-private-traffic\/","title":{"rendered":"What is Private Traffic?"},"content":{"rendered":"

What is Private Traffic?<\/h2>\n

Private traffic is frequently discussed in the context of social e-commerce platforms\u2019 popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic. Furthermore, private traffic is valuable to consumers because it gives them intimacy with the brand.<\/p>\n

 <\/p>\n

Public<\/span>Traffic Pool<\/span><\/h2>\n
Platforms and marketplaces with huge traffic and resource<\/strong><\/h5>\n

\u2713 Contacts consumers through platforms
\n\u2713 Reaches a wide range of consumers
\n\u2713 Mainly disposable flow, hard to complete retention
\n\u2713 High cost on getting traffic<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Personal account and community with close consumer relationships<\/strong><\/h5>\n

\u2713 Direct contact with consumers
\n\u2713 More focus on targeted audience
\n\u2713 Improving consumer retention rate
\n\u2713 Low cost on getting traffic<\/p>\n

 <\/p>\n

How <\/span>private traffic marketing works in China?<\/span><\/h2>\n

\"\"<\/span><\/p>\n

<\/h2>\n

Why <\/span>private traffic is important<\/span><\/h2>\n
Stickness<\/strong><\/h5>\n

– Building Loyalty and TOMA of brand
\n– Increase Exposure and Point of Contact
\n– Cost-Effective Reach to Retain Members<\/p>\n

Segment<\/strong><\/h5>\n

– Targeted Messages and Resonating Content
\n– Differentiate Offers
\nand Products
\n– Discover High Value Audiences<\/p>\n

Spread<\/strong><\/h5>\n

– Drive Awareness and Engagement
\n– Activate and Acquire
\n– Lowered Cost of Acquisition<\/p>\n

<\/h6>\n

How <\/span>to build private traffic ecosystem<\/span><\/h2>\n

\"\"<\/p>\n

 <\/p>\n

Consult us: nihao@brandcatalyser.com<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Private traffic is frequently discussed in the context of social e-commerce platforms\u2019 popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic. <\/p>\n","protected":false},"author":2,"featured_media":1679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21,17,15],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2.png",1200,1200,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2.png",96,96,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2.png",1200,1200,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2-768x768.png",768,768,true],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2.png",1200,1200,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2.png",1200,1200,false],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-2.png",1200,1200,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Private traffic is frequently discussed in the context of social e-commerce platforms\u2019 popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1678"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}