{"id":1705,"date":"2021-09-15T15:18:54","date_gmt":"2021-09-15T05:18:54","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=1705"},"modified":"2021-09-21T15:41:12","modified_gmt":"2021-09-21T05:41:12","slug":"three-must-ask-questions-for-cross-border-marketers-chinese-market-edition","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/knowledge\/three-must-ask-questions-for-cross-border-marketers-chinese-market-edition\/","title":{"rendered":"Three must ask questions for cross-border marketers &#8211; Chinese Market Edition"},"content":{"rendered":"<p>Question 1<span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2>What shows up when people are searching for my brand?<\/h2>\n<p>Most marketers are familiar with SEO. However, in China users are searching for information beyond search engines like Baidu.<\/p>\n<p>Social platforms like RED, Weibo, and Zhihu are go-to search engines for different product categories. Search results on these platforms are reliant on user-generated content, thus giving it a higher authenticity factor compared to ad-filled search engines.<\/p>\n<p>&nbsp;<\/p>\n<p>Question 2<span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2>Is my content channel-friendly?<\/h2>\n<p>Chinese social media favours specific content types and formats &#8211; and no, we\u2019re not just talking about whether it\u2019s a video or image.<\/p>\n<p>Douyin, the popular video social channel, analyses the content and account to find the right pool of audiences to show.<\/p>\n<p>So having a consistent tone and crafting content cater to your audiences (yes, even your background music!) are important. Being too creative\/inconsistent on content types can be risky. Learn more about the tone\/norm of the platform before getting adventurous.<\/p>\n<p>&nbsp;<\/p>\n<p>Question 3<span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2>What are my local Chinese competitors doing?<\/h2>\n<p>Competitors analysis has always been tricky &#8211; should I compare with the category or my equals? What about the whole market?<\/p>\n<p>Most cross-border brands compare themselves with other cross-border brands &#8211; often due to a similarity in operational scale and limitations.<\/p>\n<p>However, local brands can definitely teach us a thing or two about the understanding of markets and channels. Brands like Wonderlab, NEIWAI and Chando are now blueprints on how local brands are competing against multinational brands in a competitive category.<span class=\"Apple-converted-space\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese market is appealing to all business and brands. But, are you really ready to enter it?<\/p>\n","protected":false},"author":2,"featured_media":1615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21,17],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1.png",1920,1080,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1.png",128,72,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1.png",1920,1080,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1-768x432.png",768,432,true],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1.png",1920,1080,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1-1536x864.png",1536,864,true],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Rising-Star-Award-1.png",1920,1080,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Chinese market is appealing to all business and brands. But, are you really ready to enter it?","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1705"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=1705"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=1705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=1705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=1705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}