{"id":1846,"date":"2021-11-30T16:56:39","date_gmt":"2021-11-30T05:56:39","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=1846"},"modified":"2021-11-30T17:01:20","modified_gmt":"2021-11-30T06:01:20","slug":"weibo-marketing-agency-weibo-marketing-services-in-china-southeast-asia","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/cnmarket\/weibo-marketing-agency-weibo-marketing-services-in-china-southeast-asia\/","title":{"rendered":"Weibo Marketing Agency | Weibo Marketing Services in China &#038; Southeast Asia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1846\" class=\"elementor elementor-1846\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237f26a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237f26a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730ae5f0\" data-id=\"730ae5f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1924be67 elementor-widget elementor-widget-text-editor\" data-id=\"1924be67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sina Weibo is China\u2019s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers\u2019 favourites, due to the platform\u2019s unique characteristics.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u00a0But how can a business craft its Weibo marketing strategy plan? To answer this question, let\u2019s first get a good understanding of what Sina Weibo is.<\/span><\/p><p>\u00a0<\/p><h2><b>What is Weibo?<\/b><\/h2><p><span style=\"font-weight: 400;\">This micro-blogging social media platform has been compared to Twitter since forever. Weibo\u2019s name in Chinese can be directly translated as \u201cmicro blogs\u201d.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">However, since its launch in\u00a0 2009, Weibo has grown into a complex social network. It combines the micro-blogging and hot topic features of Twitter; plus the page and group engagement features of Facebook.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Unlike WeChat &#8211; which is mostly used to communicate with family and friends &#8211; Weibo is more like a media platform in China. Users go to Weibo news feed to discover the Hot Topics (\u70ed\u641c), latest news, emerging trends and engage with other users. The content on weibo is very time sensitive and often echoes with the current trends.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Throughout its development, some subcultures and topics have proliferated to be most popular and concentrated on Weibo. If your business is related to any of the followings, you should not overlook Weibo in your marketing strategy:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Music &amp; entertainment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fashion &amp; beauty<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gaming &amp; e-Sport<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology gadgets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motherhood &amp; child care<\/span><\/li><\/ul><p>\u00a0<\/p><h2><b>Why is Weibo important for your business?<\/b><\/h2><p><span style=\"font-weight: 400;\">Weibo serves a very unique role in the Chinese digital marketing channel mix. There is no other platform that can reach out to millions of users instantly, with such potent social sharing capability. To better understand how Weibo can make a difference to your business, let\u2019s break it down into 3 sections:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user base<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The star power<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The paid ads<\/span><\/li><\/ol><p>\u00a0<\/p><h4><b>1\/ The User Base<\/b><\/h4><p><span style=\"font-weight: 400;\">Like WeChat, Weibo is an ubiquitous social media platform\u00a0 in China. Its Monthly Active Users level has reached 520 million by the end of 2020. Nearly half of which are Active Daily Users.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">More specifically, 80% of its users are the Gen Z and millennials who have been exerting great purchase power. Weibo is prevalent across all regions in China &#8211; more than 50% of the users reside in third- and fourth-tier cities.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This gives us a clear image of the target audience that businesses can reach on Weibo: The young and vibrant trend-seekers, who are susceptible to FOMO and look for opinions online. For brands that want to take their first foray into China, these new-generation consumers are mostly likely to be interested in an emerging brand.\u00a0<\/span><\/p><p>\u00a0<\/p><h4><b>2\/ The Star Power<\/b><\/h4><p><span style=\"font-weight: 400;\">Where do Chinese users go to get the latest updates from their beloved celebrities and influencers? Almost everyone will tell you: It\u2019s Weibo.<\/span><\/p><p><span style=\"font-weight: 400;\">Weibo has gained its initial hype because of organic celebrity endorsements. Celebrities such as Yao Chen first saw Weibo as a new channel to build a personal image among their fans, and hoped to grow their popularity with the help of Weibo.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Today, it\u2019s the other way around. It is now the fans of celebrities and key opinion leaders (KOL) who sustain the platform. Followers log onto Weibo everyday to check out the latest posts of their favourite public figures and discuss with fellow fans.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Such a unique fan base renders Weibo one of the best platforms for celebrity endorsement and KOL\/influencer marketing. As consumers actively seek these star-studded content on Weibo, endorsed marketing messages would result in higher effectiveness.<\/span><\/p><p>\u00a0<\/p><h4><b>3\/ The Paid Ads<\/b><\/h4><p><span style=\"font-weight: 400;\">Just like Facebook and Instagram, Weibo allows verified accounts to distribute Weibo advertisements. It\u2019s advertising platform is well-developed and offers a range of targeting options and advertising forms. No matter what your goal is &#8211; brand awareness or instant conversion &#8211; Weibo has an option for you!<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Depending on your budget, you can choose from an array of display ads, including Hot Topic, Branded Search Result, Splash Screen Ads and Banner ads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the most common and budget-friendly paid ads method is the FansTong (\u8d85\u7ea7\u7c89\u4e1d\u901a). It is very similar to Facebook Business Manager, using which you can create precisely targeted ad campaigns with desired captions and visuals.<\/span><\/p><p>\u00a0<\/p><h2><b>How can you use Weibo to grow your business?<\/b><\/h2><p><span style=\"font-weight: 400;\">Weibo is very flexible and ever-changing. In fact, having seen the rise of short videos, Weibo immediately added short video features to its app.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Then, how should you reign over this versatile social media?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Based on our experience as a Weibo marketing agency, executing Weibo marketing strategy for all kinds of businesses, we have summarised the following list of Sina Weibo marketing solutions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weibo Official Account Set-up &amp; Verification<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weibo Official Account Content Creation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weibo Official Account Community Management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weibo Paid Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KOL &amp; Influencer Outreach<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KOL &amp; Influencer Sponsored Content<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">But what is the right Weibo marketing strategy for YOUR business? If you struggle to answer this question, we are more than happy to help!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Contact us to get started on Weibo marketing for you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9d27c elementor-widget elementor-widget-button\" data-id=\"8c9d27c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/chinese-digital-marketing-agency.brandcatalyser.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sina Weibo is China\u2019s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers\u2019 favourites, due to the platform\u2019s unique characteristics.<\/p>\n","protected":false},"author":2,"featured_media":1843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21,17,15],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",540,280,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",128,66,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",540,280,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",540,280,false],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",540,280,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",540,280,false],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-5.png",540,280,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Sina Weibo is China\u2019s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers\u2019 favourites, due to the platform\u2019s unique characteristics.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1846"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=1846"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=1846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=1846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=1846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}