{"id":1928,"date":"2022-02-09T11:38:05","date_gmt":"2022-02-09T00:38:05","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=1928"},"modified":"2022-02-16T14:18:26","modified_gmt":"2022-02-16T03:18:26","slug":"new-opportunity-of-small-medium-anz-brands-to-enter-chinas-market-with-tmall-global","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/cnmarket\/new-opportunity-of-small-medium-anz-brands-to-enter-chinas-market-with-tmall-global\/","title":{"rendered":"New opportunity of small-medium ANZ brands to enter China\u2019s Market with Tmall Global"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1928\" class=\"elementor elementor-1928\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237f26a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237f26a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730ae5f0\" data-id=\"730ae5f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380bdec elementor-widget elementor-widget-image\" data-id=\"380bdec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/tmall-2.png\" class=\"attachment-large size-large wp-image-1954\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1924be67 elementor-widget elementor-widget-text-editor\" data-id=\"1924be67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Webinar Agenda<\/span><\/h2><p><span style=\"font-weight: 400;\">In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand\u2019s entry to the Chinese market.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who we are &#8211; Brand Catalyser<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is Tmall Global MiniStore<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The difference between Tmall Global MiniStore vs Tmall FSS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What type of brand or business is suitable for Tmall Global MiniStore?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Benefit of Global MiniStore (what support Tmall Global will provide to SME brands)?<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you are ready for Tmall Global MiniStore, what else should you prepare?<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">How to get your brand ready for the China market? (Chinese media landscape &amp; brand present building)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">How to drive traffic to your Tmall Global MiniStore shop? (out-platform traffic)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Chinese media channel priority (what should you focus on?)<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beyond 6 months with Tmall Global MiniStore<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Long term brand strategy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Long term marketing strategy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Market expansion (SEA market)<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Q&amp;A Tmall Global MiniStore<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Cross-border e-commerce is a no-brainer for local merchants to ensure scalable and sustainable business growth. Last year\u2019s 11.11 Global Shopping Festival had a Gross Merchandise Value (GMV) of US$84.54 billion. Exporting and selling in Tmall Global has proven to be important in capturing the massive buying power of 900 million Chinese consumers. This is especially important for international brands.<\/span><\/p><p><span style=\"font-weight: 400;\">Tmall flagship store used to be one of the well-known marketplaces for international brands to sell in the China market. Tmall Global introduced a new cross-border export solution <\/span><b>\u201cTmall Global MiniStore\u201d<\/b><span style=\"font-weight: 400;\">, which is a bespoke solution for small businesses at a remarkably minimal cost.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">From the historical record, Tmall Global Ministore has reached 100 million sales monthly and has helped many ANZ brands start their sales in China\u2019s market.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8fbe5f elementor-widget elementor-widget-image\" data-id=\"d8fbe5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"744\" height=\"637\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/tmall.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1930\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d480f2 elementor-widget elementor-widget-text-editor\" data-id=\"6d480f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Why Tmall Global MiniStore?<\/span><\/h2><h3><span style=\"font-weight: 400;\">Low Cost<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower operation fee<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower marketing cost<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Strong incubation for individual products<\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tmall Partner integrated support<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Covering over 100 millions customers beyond Taobao Ecosystem<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Fully-supported operation<\/span><\/h3><p><span style=\"font-weight: 400;\">One-stop integrated solution provided by Tmall Global and brand catalyser<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand onboarding<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product operation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand operation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer operation\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supply chain operation<\/span><\/li><\/ul><h2><strong>Speakers:<\/strong><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fae53de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fae53de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2d5e86\" data-id=\"f2d5e86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a968c1 elementor-widget elementor-widget-image\" data-id=\"7a968c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/C-2.png\" class=\"attachment-large size-large wp-image-1932\" alt=\"\" srcset=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/C-2.png 1200w, https:\/\/brandcatalyser.com\/wp-content\/uploads\/C-2-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d0d3e26\" data-id=\"d0d3e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2595228 elementor-widget elementor-widget-image\" data-id=\"2595228\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/k-2.png\" class=\"attachment-large size-large wp-image-1931\" alt=\"\" srcset=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/k-2.png 1200w, https:\/\/brandcatalyser.com\/wp-content\/uploads\/k-2-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1421d elementor-widget elementor-widget-text-editor\" data-id=\"4d1421d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\"><strong>Date &amp; Time<\/strong><\/p><p dir=\"ltr\">Tuesday 22 February 2022<\/p><p dir=\"ltr\">10:00-11:30am AEDT\/ 12:00-1:30pm NZT<\/p><p dir=\"ltr\"><strong>Location<\/strong><br \/>Zoom online Webinar<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9d27c elementor-widget elementor-widget-button\" data-id=\"8c9d27c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.surveymonkey.com\/r\/KWVWLKN\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">RSVP<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand\u2019s entry to the Chinese market. <\/p>\n","protected":false},"author":2,"featured_media":1954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand\u2019s entry to the Chinese market.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1928"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=1928"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/1928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/1954"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=1928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=1928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=1928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}