{"id":2358,"date":"2022-08-10T14:43:46","date_gmt":"2022-08-10T04:43:46","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=2358"},"modified":"2022-08-10T14:50:58","modified_gmt":"2022-08-10T04:50:58","slug":"is-wechat-video-ads-a-marketing-breakthrough","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/knowledge\/is-wechat-video-ads-a-marketing-breakthrough\/","title":{"rendered":"Is WeChat Video Ads a Marketing Breakthrough?"},"content":{"rendered":"\t\t
On July 18, BMW China released the first “WeChat Video Page Feed Ads” on WeChat, and the advertising function of WeChat video accounts were officially launched.<\/p>
In this regard, many securities institutions predict that Revenue from WeChat Video <\/strong>will exceed 30 billion CNY<\/strong>, and some securities institutions have optimistic predict that revenue will exceed 37 billion CNY<\/strong>.<\/p> The advertising delivery model, which integrated advertisements into WeChat Video, impresses users through an immersive video experience. Users attracted by the content of the advertisement can forward the advertisement to WeChat Moments<\/strong> or WeChat conversations<\/strong> with just one simple click. After clicking “Recommend” button, the advertisement will also appear in the “Friends” section in user\u2019s WeChat Video Account, which obviously, can reach more audiences in social interactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Advertising component <\/strong>is suspended on the left side of the video, and users can click on the advertising component <\/strong>to enter the brand\u2019s official WeChat mini programs, brand\u2019s landing page or other related HTML5 pages.<\/strong><\/p> The connecting between public traffic, private traffic and sales. \u00a0<\/p> On July 18, BMW China released the first “WeChat Video Page Feed Ads” on WeChat, and the advertising function of WeChat video accounts were officially launched.<\/p>\n","protected":false},"author":2,"featured_media":2359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[17,15],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",435,435,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",96,96,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",435,435,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",435,435,false],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",435,435,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",435,435,false],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/bc-blog-wechat-video-chats-8.png",435,435,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"On July 18, BMW China released the first \"WeChat Video Page Feed Ads\" on WeChat, and the advertising function of WeChat video accounts were officially launched.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/2358"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=2358"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/2358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/2359"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=2358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=2358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=2358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}WECHAT VIDEO NATIVE ADVERTISING – DIVERSION<\/h3>
LEARNINGS<\/h3>