{"id":2624,"date":"2023-04-11T09:00:16","date_gmt":"2023-04-10T23:00:16","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=2624"},"modified":"2023-04-11T09:43:15","modified_gmt":"2023-04-10T23:43:15","slug":"china-spring-festival-is-not-only-in-red","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/cnmarket\/china-spring-festival-is-not-only-in-red\/","title":{"rendered":"China: Spring Festival is not only in Red"},"content":{"rendered":"\t\t
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Introduction<\/b><\/h3>

Bottega Veneta has launched their 2023 Spring Festival video \u201cThe way home (\u4e00\u8def\u5411\u5bb6)\u201d. By using similar ways of expression in their Chinese Valentine’s Day video, and combined the scenes of people on train, ferries and buses, to show the audience that Spring Festival is on the way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Key insights<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Point of View<\/h3>

  1. In contrast to other brands using red as the theme colour or using many red elements in their Chinese Spring Festival video, Bottega Veneta\u2018s lunar new year video is using the brand\u2019s theme colour green in the video. Which is successfully resonating with their audiences.<\/p><\/li>

  2. This different way of expression could also be found in the past case of the Apple\u2019s 2018 New Year Video, named \u201cThree Minutes (\u4e09\u5206\u949f)\u201d, which is reflecting a train attendant is always on duty during spring festival and the story of 3 minutes catch-up with her son on the platform.<\/p><\/li>

  3. Nowadays, more and more brands are starting to make differentiation in the massive campaign period where other brands making red flooding everywhere during the spring festival. This could be a good reference for next year\u2019s spring festival video.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    src:<\/em><\/p>

    https:\/\/socialbeta.com\/c\/14464<\/a><\/em><\/p>

    https:\/\/www.bilibili.com\/video\/BV1nW411H7D8\/?vd_source=0370749c0a354d574fc37bda663ef3cb<\/em><\/a><\/p>

    \u00a0<\/i><\/em><\/p>

    Written by Eddie Zhao from internship summer bootcamp 2023<\/em><\/p>

    13 Jan 2023<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Introduction Bottega Veneta has launched their 2023 Spring Festival video \u201cThe way home (\u4e00\u8def\u5411\u5bb6)\u201d. By using similar ways of expression in their Chinese Valentine’s Day […]<\/p>\n","protected":false},"author":2,"featured_media":2626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10.jpg",884,438,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10.jpg",128,63,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10.jpg",884,438,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10-768x381.jpg",768,381,true],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10.jpg",884,438,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10.jpg",884,438,false],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture10.jpg",884,438,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Introduction Bottega Veneta has launched their 2023 Spring Festival video \u201cThe way home (\u4e00\u8def\u5411\u5bb6)\u201d. By using similar ways of expression in their Chinese Valentine’s Day […]","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/2624"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=2624"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/2624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/2626"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=2624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=2624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=2624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}